Business eLearning Courses

Find Your Website Leaks�And Repair Them

Philippa Gamse

Find Your Website Leaks�And Repair Them
Learn how to leverage your website investment to drive revenue
Topic: Marketing
Start Time: 8/4/10 2:30pm EASTERN TIME
End Time: 8/4/10 3:30pm EASTERN TIME
Presented by: Philippa Gamse

$99.00 per connection

"Our website is great…I think." If you are like most business leaders, you don't know if your website is attracting the right traffic, directing visitors to the best pages, or keeping them on the site. In essence, your website has leaks! There's money that you are spending on your website that you shouldn't … and revenue you aren't getting from your website that you should.

Philippa Gamse, web strategy consultant and founder of Websites That Win, helps companies analyze their website, measure performance, and direct their investment in the website. She teaches you the most common areas (and subtle nuances) where websites fail…and how to fix them. Because you have Google Analytics, you may think you have comprehensive visibility into the website's performance, but as Philippa will show you, there is a whole dimension you are missing….and it's impacting your top and bottom-line.

In this webinar, you'll learn how to:
• Analyze your website and quickly find the most common issues…including SEO
• Look beneath the surface for more subtle leaks that negatively impact performance
• Diagnose the problems and prioritize them for resolution
• Wisely invest in your website to drive revenue
• Use specialized techniques to prevent leaks from occurring in the future
• Identify gaps between your social media campaign and your website

This virtual training course is the best sixty-minute investment you can make in your business today!

As an added bonus, the first 50 registrants receive Philippa's "Leaky Websites" tip sheet to help you implement the teachings from this session.

About the Presenter:

Philippa Gamse is a Web strategy expert. She advises business owners and executives on maximizing their return on their Web investment. She is a Certified Management Consultant, a designation earned by less than one percent of professionals. Her clients come from a wide range of industries, and include Harley-Davidson Motor Company, Hilton Hotels Corporation, Goodwill Industries International, Inc., Hanley Wood, and the American Bus Association as well as numerous small and medium-sized businesses. Originally from the UK, Philippa has 10 years of corporate experience in Europe, including several years as a consultant for Deloitte. She founded her US-based business in 1995.

Keywords: Philippa Gamse, web performance, website strategy, website effectiveness, web roi, website return on investment, small business website

Leverage Mobile Marketing to Expand Your Reach

Kelly McIvor

Leverage Mobile Marketing to Expand Your Reach
Learn the step-by-step process to successfully implementing mobile marketing in your small/mid-sized business
Topic: Marketing
Start Time: 8/5/10 2:30pm EASTERN TIME
End Time: 8/5/10 3:30pm EASTERN TIME
Presented by: Kelly McIvor

$99.00 per connection

More people use mobile phones than the Internet, but few companies are leveraging mobile in their marketing practices. Many think that mobile marketing is just for the big guys … not true! Should you use text-messaging? iPhone apps? Both? Well-executed mobile marketing campaigns can reach double-digit response rates, if you know how to execute them.

Kelly McIvor, 17-year mobile marketing thought leader and University of Washington Graduate School of Communications mobile marketing professor, helps small and mid-sized businesses implement mobile marketing strategies to expand their reach. He teaches you the step-by-step process to successfully leveraging mobile marketing in your B2C business. Attend this virtual training course and you will learn how to effectively design your mobile marketing campaign.

In this webinar, you'll learn how to:
• Analyze your business to make informed decisions about mobile marketing
• Prepare your company to "think mobile" which is different from other marketing programs that you've implemented
• Build your mobile marketing strategy and integrate it into your overall marketing plan
• Select the right techniques for your campaign including: text messaging, iPhone/Droid apps, mobile web, and more
• Pick the right mobile marketing players to support your campaign

As an added bonus, the first 50 registrants receive The Mobile Marketing Workshop Resource Guide (a $39 value).

About the Presenter:

Kelly McIvor is a wireless veteran with more than 15 years of experience in marketing and product development. Following 9 years at McCaw Cellular (now AT&T Mobility) he founded WireCutter Technologies, one of the nation's first SMS application providers. He has also helped develop the mobile content and marketing strategies of companies including Warner Music, Hallmark and Disney. Kelly is currently the Chief Product Strategist for SMS Media Group Inc., and also heads the Content Services group for Amdocs Interactive. He holds a BA in Business from the University of Washington, where he is currently an adjunct professor of Mobile Media.

Keywords: Kelly McIvor, mobile marketing, iphone app training, droid app training, text messaging advertising training

Create a Client Experience to Grow Your Financial Advisor Practice

John Comer

Create a Client Experience to Grow Your Financial Advisor Practice
Strategies for Developing a Consistent, Memorable Impression
Topic: Marketing
Start Time: 8/10/10 2:30pm EASTERN TIME
End Time: 8/10/10 3:30pm EASTERN TIME
Presented by: John Comer

$99.00 per connection

Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client’s frustration … but are you responsible too? How you define the client experience affects, not only retention, but also the new clients driven to you…if you have aligned the experience with their needs.

John Comer, Certified Financial Planner and financial advisor consultant, has worked with financial advisors and clients for more than 19 years to help both parties meet their financial goals. He teaches you the importance of consistent impressions … and how it also will help you to be more effective and efficient in servicing your clients. His easy-to-implement formula for defining the client experience increases client satisfaction and becomes a key sales tool that attracts new prospects to you.

In this webinar, you'll learn how to:
• Gather data to best understand your clients' needs, wants, and desires
• Define the client experience aligned with both your objectives and those of your clients
• Develop a consistent, client-focused meeting process that is goal-driven to make you more effective and efficient
• Establish and manage client expectations effectively for high satisfaction
• Communicate your personalized approach to prospective clients

About the Presenter:

John Comer is a principal with Comer Consulting, LLC. Comer Consulting helps financial advisors define their Carriage Trade Experience (client experience) and communicate their individuality. John has been in financial services since 1980. He has earned experience as a financial planner, a product wholesaler, a trainer, a marketer and a general manager. John's marketing and business experience helps you create a focus for your practice. His technical and relational skills help you articulate the distinctive elements of your client experience. His creative and project management skills help you develop communication tools that create powerful first impressions with clients and prospects.

Keywords: John Comer, financial advisor training, financial advisor webinar, financial advisor webinars, financial advisor teleseminar, financial advisor tele-seminars, financial advisor training program, finan

Use Search Engine Optimization To Grow Your Business

Ed Taylor

Use Search Engine Optimization To Grow Your Business
Myths, Legends, and Facts for Effective SEO for Your Website
Topic: Marketing
Start Time: 8/17/10 2:30pm EASTERN TIME
End Time: 8/17/10 3:30pm EASTERN TIME
Presented by: Ed Taylor

$99.00 per connection

“Why is my competitor getting ten times the website traffic that I do?” The world of search engine optimization (SEO) is a mystery for most. Conflicting information and inconsistent advice make you wonder if there truly is a method to getting search engines to highly rank your website. Some (maybe your competitors) have figured it out, and they are getting the traffic you desire!

Ed Taylor, a pioneer in Search Engine Optimization, has helped countless clients to win first place rankings in thousands of Google searches. In plain English and no “tech-talk,” Ed lifts the mysterious cloud over SEO and empowers you with clarity and direction to make the necessary adjustments to your website. While many think the secret to driving explosive traffic to a website is a massive site redesign and investment, Ed teaches the little website tweaks and adjustments that send the search engines into a frenzy…driving visitors to you!

In this webinar, you will learn:

What key SEO terms mean…and what they mean for website performance
How to conduct a “website check-up” to see how visitors interact with your site
Common website mistakes that kill your Google rankings
Techniques to identify the best keywords and search terms for your website
Keys to writing optimized content so your site gets highly-ranked by the search engines
Subtle changes you can make to your website that helps the search engines to bring visitors

As an added bonus, all attendees receive “7 most important SEO To Do’s and the 7 Most Important NOT To Do’s” – a tip sheet to help you implement Ed Taylor’s teachings.

About the Presenter:

Since 1995 I have been a professional Internet marketing speaker and advisor to small businesses. 600+ paid presentations and over 600 clients in more than 100 industries worldwide. I have been responsible for more than $575,000,000 in increased online related revenues. I have seen and dealt with every type of small business you can imagine. I have studied and solved every kind of Internet marketing question, problem, challenge and opportunity. I have identified many website marketing mistakes that curtail the quality and quantity of results. I have been a featured speaker for: Business and Institutional Furniture Manufacture’s Association (BIFMA), California Cemetery Association, Commercial Law League Association (CLLA), Connected International Meeting Planners Association (CIMPA), Department of Technology Bremen, Germany, Direct Marketing Association, Farmers Insurance Group, Florida Aviation Trades Association, Harv Eker’s Guerilla Business School, Hazelden Foundation, Inc. Magazine, International Council of Shopping Centers, (ICSC) International Home and Housewares Show, Mail Order Gardeners Association, Museum Store Association, National Association of Electrical Distributors (NAED), National Association of Music Merchants (NAMM), National Education Association, (NEA) National Speakers Association, Network of Entrepreneurial Women, Society of American Florists, Student Youth Travel Association, The Executive Committee (TEC) Now Vistage 193 presentations, The Learning Annex, UC Berkeley- Haas ...

Keywords: ed taylor, drive traffic to your website, SEO, search engine optimization, internet marketing, seo tools

Select the Right Trade Show

Barry Siskind

Select the Right Trade Show
Eliminate the costly mistake of exhibiting at the wrong event
Topic: Marketing
Start Time: 8/19/10 11:30am EASTERN TIME
End Time: 8/19/10 12:30pm EASTERN TIME
Presented by: Barry Siskind

$99.00 per connection

There are 13,182 trade and consumer shows annually in North America!

With so many shows to choose from, many marketing managers fall into the trap of selecting a show for the wrong reasons. The key to a successful trade show program is to select the right event the first time. Learn how to develop and use a remarkable new tool that will enhance your event selection.

Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and Fortune 500 consultant, helps business owners and corporations develop a strategy to select the right trade shows for their business.

During this webinar you will learn to:
• Establish the necessary trade show selection criteria
• Expand your marketing reach whether your program is domestic or international
• Create a unique “Show Selection Evaluation Grid”
• Apply the “Show Selection Evaluation Grid” to your trade shows

About the Presenter:

Barry Siskind is one of North America's most sought after speakers. He brings 25 years of exxperience working with 1000's of companies around the world who want to maximize their investment in trade and consumer shows. Barry founded International Training and Management Company when he saw the need for a sales and marketing company that could focus exclusively on solutions for clients looking to generate more revenue from their trade show investment. Barry has traveled throughout the world advising thousands of clients in virtually all industry groups on their face to face marketing challenges. Barry’s consults with clients to execute the 5 key components of successful trade show involvement including: 1. Show strategy, tactics and promotion 2. Design and fabrication of exhibits 3. Training of booth personnel 4. The generation and follow-up of sales leads 5. Evaluating results Barry works one on one with clients on their exhibit strategies, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth audits, creates successful follow-up programs and evaluate results. His ”Exhibiting Diagnostic” and other resource materials have resulted in several joint ventures by other training companies in Europe, South America and the United States who were looking for the expertise he brings to the trade ...

Keywords: select a trade show, trade show best practices,

How to Create Profitable Customer Relationships

Janet Boulter

How to Create Profitable Customer Relationships
Leveraging your marketing ROI- into client retention
Topic: Marketing
Start Time: 8/19/10 2:30pm EASTERN TIME
End Time: 8/19/10 3:30pm EASTERN TIME
Presented by: Janet Boulter

$99.00 per connection

Has your business lost customers in the last 5 years? Can your business afford to spend dollars recruiting new customers only to lose those customers to your competition? Technology and globalization have created a very competitive business climate making it more difficult and more expensive to attract and retain customers. Your company’s continued success is based on successfully converting your sales and marketing ROI into repeat customers. Learn the strategies you need to build long-term, profitable relationships with your customers.

Janet Boulter, internationally recognized profitability expert, teaches company leaders how to develop and implement customer profitability programs. She works with leaders and managers to create programs that build trust, exceed customer’s needs, and generate profits.

If you want to increase your customer retention, attract new customers and release your non-profitable customers- then you need to attend this webinar.

You will learn how to:
• create the basics of a customer retention program
• translate your customer’s needs/wants into deliverable action items
• build trust and create loyalty with customers
• create “value-added” programs
• measure your success and implement changes

1 CPE credit

About the Presenter:

Janet is an internationally recognized expert on profitability. With more than 20 years as a business consultant and owner of Center Consulting Group she has worked with a thousand companies to integrate proven strategies for profitability. As a popular speaker and seminar leader, Janet delivers programs on "10 Commitments to Profitability, Opportunity is Knocking, Building Value for your company, Empowering your employees, Improving your client (customer) profitability, Aligning your corporate strategy for profit, improving customer/client relations and cost management strategies. Center Consulting Group works with clients in a variety of industries offering a patented, proven, approach in five key organizational areas. We align the strategy, build the value and measure the results. Our mission is to create and sustain long-term profitability for our clients. Services include consulting, training, keynote speeches and seminars. For more information on improving your company's profitability, please contact us at: info@centerconsultgroup.com or (303) 368-9954. ...

Keywords: janet boulter, profitable customer relationships

Empower Others to Promote Your Business

Andrea Sittig-Rolf

Empower Others to Promote Your Business

Topic: Marketing
Start Time: 8/27/10 2:30pm EASTERN TIME
End Time: 8/27/10 3:30pm EASTERN TIME
Presented by: Andrea Sittig-Rolf

$99.00 per connection

What if you could cut your prospecting time in half? How about never having to prospect for business again because you’ve developed a network of Ambassadors to seek and find business for you? The Ambassador relationship is the ultimate relationship in sales. Also known as champions or advocates, Ambassadors see such benefit in what you do and the products and services you provide, that they’re happy to promote you to their peers, colleagues and customers; so much so, that by the time you learn of a particular opportunity, it’s a done deal!

Sales guru Andrea Sittig-Rolf pushes referral marketing to the next level with her proven Ambassador Method. Power Referrals teaches her step-by-step process of creating and deploying an army of referral-givers who do the selling for you – freeing up the time you need to grow your business. In this webinar you’ll learn how to:

Employ the ACT (Acquire, Cultivate, Teach) principle to build your Ambassador sales force
Convince referral-givers that your gain is their gain
Create your Ambassador Toolkit to make it easy for others to promote you
Leverage Ambassadors to close more deals than you thought possible

As an added bonus, the first 50 registrants will receive a FREE copy of Andrea’s book “Power Referrals: The Ambassador Method for Empowering Others to Promote Your Business and do the Selling for You” (McGraw-Hill, 2008) that includes 19 free downloads of worksheets and templates that correspond to the chapters in the book, empowering you to apply what you’ve learned from the book in your own business.

About the Presenter:

Andrea Sittig-Rolf helps sales organizations inspire change, maximize sales, and increase bottom line results. Business savvy with a passion for people, she understands how to help salespeople be their best and has what it takes to inspire them. Andrea is a successful entrepreneur, author and sales trainer, and is in high demand as a speaker and workshop leader. Andrea is the author of 3 compelling sales books; the first, called Business-to-Business Prospecting: Innovative Techniques to Get Your Foot in the Door with any Prospect, (Aspatore Books, 2005) is endorsed by best-selling author Brian Tracy, as well as Skip Miller, Steve Farber and Ronald J. Walsh. Her second book, The Seven Keys to Effective Business-to-Business Appointment Setting: Unlock Your Sales Potential (Aspatore Books, 2006) is endorsed by several sales professionals and the foreword is written by Tom Ziglar, son of Zig Ziglar and CEO of Ziglar, the company. Her next book, Power Referrals: The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling For You, endorsed by Tom Hopkins, will be published by McGraw-Hill in October, 2008. Andrea is the founder and President of Sittig Incorporated, a sales training and consulting organization based in Redmond, WA. www.sittiginc.com ...

Keywords: andrea sittig-rolf, andrea sittig rolf, power referrals, how to get referrals, how to ask for referrals, training on referrals, sales elearning, sales webinar, sales webinars

Use Video To Grow Your Business

Marianne Badar Ohman

Use Video To Grow Your Business
Learn how to leverage video to increase revenue
Topic: Marketing
Start Time: 9/8/10 4:00pm EASTERN TIME
End Time: 9/8/10 5:00pm EASTERN TIME
Presented by: Marianne Badar Ohman

$99.00 per connection

"YouTube is child's play…" Wrong! "Video is expensive" Not true! There are many misconceptions about using video in business. Videos are a powerful tool to drive growth. You've used blogging and social networking. Learn how to take advantage of video as part of your marketing strategy.

Marianne Badar Ohman, 30-year video producer and communication strategist, helps small businesses design and implement their video strategy. She teaches you the steps to creating an effective video campaign to grow your business without breaking your budget. From brand building to lead generation, video could be the tool you need to increase sales.

In this webinar, you'll learn how to:
• Develop your video campaign strategy
• Create a highly effective video that gets watched
• Select the best placement for your video on your website
• Determine the best hosting venue… your website versus YouTube
• Keep your videos legal – copyright, permissions, etc.
• Monitor the results of the campaign

As an added bonus, the first 50 registrants receive a complimentary video review by Marianne Badar Ohman. (a $75 value)

About the Presenter:

Marianne works with corporate and non-profit leaders to create communications strategies that build strong relationships with staff, team members and clients. She specializes in developing creative communications projects that align with your strategic plans and is an expert at managing projects that involve multiple media such as print, promotional materials, video, live presentations and conferences. With her background in interpersonal communications, she knows how to create messages that make an impact with your specific audiences. Whether you want to communicate to large audiences, or one-on-one, Marianne can help you with your communications.

Keywords: Marianne Badar Ohman, YouTube training, create an effective video, video marketing, video campaign

Transform Your Teleconference Into A Dynamic Web Meeting

Sheri Jeavons

Transform Your Teleconference Into A Dynamic Web Meeting
Learn how to make your web meeting productive.
Topic: Marketing
Start Time: 9/17/10 1:00pm EASTERN TIME
End Time: 9/17/10 2:00pm EASTERN TIME
Presented by: Sheri Jeavons

$99.00 per connection

"Ugh! Another interoffice teleconference got added to my schedule…" Few people look forward to these calls, which as the meeting organizer, means you have a tough task ahead of you to make the meeting productive. More and more, business leaders are turning to virtual software as a strategy to make these meetings more engaging, interactive, and informative.

Sheri Jeavons, innovator of "Webinars that Wow®" and founder of Power Presentations, Inc. helps business leaders transform these boring calls into productive web meetings. She teaches you the critical nuances that you must account for when hosting web meetings and the secrets to engaging your attendees. With Sheri's teachings, you will be ready to use virtual software for productive meetings. You may even find your attendees looking forward to your new virtual meeting format…

In this webinar, you'll learn how to:
• Use a 7-step process to effectively organize your content
• Use specialized techniques to create interaction and capture the attention of your attendees
• Transform your speaking style by incorporating the 6 do's and 6 don'ts to engage your audience
• Incorporate interactive tools into your web meeting to engage the participants
• Keep the attendees on track by setting guidelines for focused participation

As an added bonus, the first 50 registrants receive Sheri's "Webinars that Wow PIE Format" worksheet.

About the Presenter:

Sheri Jeavons is a highly regarded communications consultant, dynamic speaker and entrepreneur. Realizing that effective communication is the key to success, Sheri founded Power Presentations, Inc. in 1993. Since then, Power Presentations has successfully trained more than 10,000 professionals from many of America�s best known corporations, accounting firms and investment banks.

Keywords: Sheri Jeavons, webinar training, using webinars to deliver presentations, Power Presentations, Presentations that Wow, web meetings, teleconference meeting, teleconference meetings, web meeting, web m

Differentiation Strategies for Financial Advisors

John Comer

Differentiation Strategies for Financial Advisors
Create Compelling Stories To Stand Out From Your Competitors � and Win More Clients
Topic: Marketing
Start Time: 10/1/10 1:00pm EASTERN TIME
End Time: 10/1/10 2:00pm EASTERN TIME
Presented by: John Comer

$99.00 per connection

The competition for new clients is fierce in the financial advisor industry. You're up against the big guys who offer a comprehensive suite of financial services … as well as financial advisors deeply entrenched in the region for ages. Although competition is tough, there is a secret strategy for becoming the victor -- develop a compelling story that differentiates you from the masses.

John Comer, Certified Financial Planner and financial advisor consultant, helps financial advisors develop their unique, compelling story. He teaches you what prospective clients want to hear, how to align your story with their interests, and differentiate yourself. After attending this eLearning course, you’ll have a unique tool to stand out, be more memorable, and convince prospects to work with you – without hard core selling.

In this webinar, you'll learn how to:
• Find audience-grabbing elements for your story within your practice
• Write your story and refine it until it positions you strongly versus the competitors
• Tell your story in a way that prospects are intrigued and want to hear more
• Integrate the story into every aspect of your practice - on the web, in your marketing material – to ensure consistency of impression.

About the Presenter:

Keywords: John Comer, financial advisor training, financial planner webinar, financial planner webinars, financial planner teleseminar, financial advisor tele-seminars, financial advisor training program, finan

How to Find Profitable Customers

Jim Stewart

How to Find Profitable Customers
Maximize your marketing budget by learning how to develop campaigns aligned with the strengths of your business.
Topic: Marketing
Start Time: 10/6/10 1:00pm EASTERN TIME
End Time: 10/6/10 2:00pm EASTERN TIME
Presented by: Jim Stewart

$99.00 per connection

How much have you reduced your marketing budget? Ten percent? Twenty percent? Every dollar you invest in marketing campaigns must yield a high return. Yet, many marketing strategies fail because the company doesn't truly understand its customers, why they buy, and why they leave.

Jim Stewart, business growth expert and founder of Profit Path, helps business leaders profitably grow their businesses. He provides you with key insights that help you understand why your customers buy from you and develop marketing strategies to find more of them. Before you spend another dollar on marketing, learn how to target your most profitable potential customers to grow your business.

In this webinar, you'll learn how to:
• Identify the common attributes of your most profitable customers to develop a profile of your ideal customer.
• Analyze your current clients to find out why they first bought from you and why continue to buy
• Increase the ROI on your marketing campaigns through tests and focus
• Use cost effective tools to find more customers that match your ideal client profile
• Compete on your corporate strengths…not price

As an added bonus, the first 50 registrants receive Jim's customer analysis tip sheet.

About the Presenter:

Jim Stewart is the founder of ProfitPATH, a strategy consulting practice specializing in driving business growth in owner managed companies. For 11 years he has helped business owners make more profit while running their company and more money when they sell the business. Before that Jim spent 25 years in major corporations in Canada and Internationally, holding positions as a Marketing and Sales Executive before becoming CEO of the Canadian subsidiary of one of the companies. Jim has been interviewed for Television and publishes articles on growth related topics. He has an MBA from the University of Toronto.

Keywords: Jim Stewart, ideal customer, ideal client, profitpath, profit path, ideal customer profile

Use Webinars and Web Meetings as a Powerful Sales Tool

Sheri Jeavons

Use Webinars and Web Meetings as a Powerful Sales Tool
Learn the delivery techniques for engaging your prospects
Topic: Marketing
Start Time: 10/8/10 1:00pm EASTERN TIME
End Time: 10/8/10 2:00pm EASTERN TIME
Presented by: Sheri Jeavons

$99.00 per connection

Companies have cut their travel budget, but have not reduced their expectation for sales results. They are looking for their sales team to present and close deals using webinars and web meetings. The good news is that these tools are very effective, but they require a unique approach to engage your prospects.

Sheri Jeavons, founder of Power Presentations and innovator of "Webinars That Wow!," helps sales people use webinars and web meetings to drive sales. She teaches you the nuances that you must account for when presenting online and the secrets to engaging your prospects. With Sheri's teachings, you will be armed with the knowledge you need to use webinars as a tool to hit your sales goals.

In this webinar, you'll learn how to:
• Use a 7-step process to effectively organize your content
• Create interaction and engage your prospects using web tools
• Incorporate annotation tools and video to help share your story
• Leverage interactive tools that capture your audience's attention
• Deliver your message effectively using key speech techniques

As an added bonus, the first 50 registrants receive Sheri's "Webinars that Wow! PIE Format" worksheet.

About the Presenter:

Keywords: Sheri Jeavons, webinar training, using webinars to deliver presentations, Power Presentations, Presentations that Wow

Use Search Engine Optimization To Grow Your Business

Ed Taylor

Use Search Engine Optimization To Grow Your Business
Myths, Legends, and Facts for Effective SEO for Your Website
Topic: Marketing
Start Time: 10/12/10 2:30pm EASTERN TIME
End Time: 10/12/10 3:30pm EASTERN TIME
Presented by: Ed Taylor

$99.00 per connection

In this webinar, you will learn:

What key SEO terms mean…and what they mean for website performance
How to conduct a “website check-up” to see how visitors interact with your site
Common website mistakes that kill your Google rankings
Techniques to identify the best keywords and search terms for your website
Keys to writing optimized content so your site gets highly-ranked by the search engines
Subtle changes you can make to your website that helps the search engines to bring visitors

As an added bonus, all attendees receive “7 most important SEO To Do’s and the 7 Most Important NOT To Do’s” – a tip sheet to help you implement Ed Taylor’s teachings.

About the Presenter:

Keywords: ed taylor, drive traffic to your website, SEO, search engine optimization, internet marketing, seo tools

Turn Your Tradeshow Booth into an Experiential Environment

Barry Siskind

Turn Your Tradeshow Booth into an Experiential Environment

Topic: Marketing
Start Time: 10/13/10 1:00pm EASTERN TIME
End Time: 10/13/10 2:00pm EASTERN TIME
Presented by: Barry Siskind

$99.00 per connection

Studies have shown that your customers will remember an experience long after they have forgotten the details. Your booth hardware is brought to life when you add the experience.

Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and Fortune 500 consultant, helps business owners and corporations develop their booth theme, the structure, graphics and signage to create an experiential environment.

During this webinar you will learn:
• The three elements to create a booth experience: Memorability, Connectivity and Interest.
• How to incorporate the five senses into your display.
• Ways to draw visitors to your booth with colors, lighting, flooring and signs and graphics
• To incorporate technologies to connect the experience with the theme.
• Use demonstrations, hospitality and other booth activities to enhance the experience.

About the Presenter:

Keywords: barry siskind, effective trade shows, trade show budget, powerful exhibit marketing

Leverage Mobile Marketing to Expand Your Marketing Reach

Kelly McIvor

Leverage Mobile Marketing to Expand Your Marketing Reach
Learn the secrets of using cell phone marketing campaigns to grow revenue
Topic: Marketing
Start Time: 10/13/10 2:30pm EASTERN TIME
End Time: 10/13/10 3:30pm EASTERN TIME
Presented by: Kelly McIvor

$99.00 per connection

In the US, more people have cell phones than PCs! You've seen the ads for iPhone and Droid that show the thousands of apps written for those devices. Those apps are from companies leveraging a new marketing medium…mobile marketing. Many are intrigued by this marketing, but few know how to leverage it for their company. If your company offers B2C products and services, mobile marketing offers you a creative, effective way to reach prospects that you've not been able to reach before. Learn how!

Kelly McIvor, mobile media professor at the University of Washington Graduate School of Communications, helps marketing professionals design mobile marketing campaigns for their business. He enlightens you with the opportunity afforded by mobile media and teaches you how to successfully implement it in your marketing campaign. The reach of marketing on cell phones is enormous…don't let your company miss out on this powerful marketing tool. It could be the competitive edge you've been seeking.

In this webinar, you'll learn how to:
• Analyze your business to determine if mobile marketing fits your marketing approach
• Identify the marketing campaigns that work best through mobile marketing
• Integrate mobile marketing into your current marketing strategy
• Use different mobile marketing techniques to reach various audience segments
• Select the right mobile marketing players for your campaign

As an added bonus, the first 50 registrants receive the mobile marketing tip sheet.

About the Presenter:

Keywords: Kelly McIvor, mobile marketing, cellphone marketing, cell phone marketing, text messaging marketing, SMS marketing, mobile text marketing, text marketing, iphone marketing, android marketing

Build Your Small Business Marketing Plan

Sarah Day

Build Your Small Business Marketing Plan

Topic: Marketing
Start Time: 11/2/10 2:30pm EASTERN TIME
End Time: 11/2/10 3:30pm EASTERN TIME
Presented by: Sarah Day

$99.00 per connection

After labor, marketing is often the largest expense in a small business. But how can you be assured that the dollars you’re spending actually result in sales? Too often, business owners spend marketing dollars without a comprehensive plan. The result – poor lead generation, expenses that bring dubious results, and messages that miss the mark.

In this webinar, Sarah Day, small business growth strategist and founder of Day One Business Services, reviews the elements of an effective marketing plan and provides you with techniques to help you take some of the unknowns out of your marketing. Using real-world examples, Sarah presents the information you need to take charge of your marketing and generate results.

You’ll learn:

The best technique for getting the answers to your marketing questions
Which marketing tactics are appropriate for your business goals
Common marketing plan mistakes and how to avoid them
How to set budget parameters
How – and why – to measure marketing return on investment

All registrants will receive a copy of Sarah Day's comprehensive marketing plan outline.

About the Presenter:

Sarah Day is a small business growth strategist. Her company, Day One Business Services, helps small enterprises improve their overall management ~ from profitability to marketing to staffing to operations. Sarah is an accredited executive associate of the Institute for Independent Business, a nonprofit research, training, and accreditation organization devoted to helping small business.

Keywords: develop a small business marketing plan, write a marketing plan, sarah day, day one business services

Find Your Website Leaks�And Repair Them

Philippa Gamse

Find Your Website Leaks�And Repair Them
Learn how to leverage your website investment to drive revenue
Topic: Marketing
Start Time: 11/4/10 2:30pm EASTERN TIME
End Time: 11/4/10 3:30pm EASTERN TIME
Presented by: Philippa Gamse

$99.00 per connection

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About the Presenter:

Keywords: Philippa Gamse, web performance, website strategy, website effectiveness, web roi, website return on investment, small business website

Empower Others to Promote Your Business

Andrea Sittig-Rolf

Empower Others to Promote Your Business

Topic: Marketing
Start Time: 11/5/10 2:30pm EASTERN TIME
End Time: 11/5/10 3:30pm EASTERN TIME
Presented by: Andrea Sittig-Rolf

$99.00 per connection

Employ the ACT (Acquire, Cultivate, Teach) principle to build your Ambassador sales force
Convince referral-givers that your gain is their gain
Create your Ambassador Toolkit to make it easy for others to promote you
Leverage Ambassadors to close more deals than you thought possible

About the Presenter:

Keywords: andrea sittig-rolf, andrea sittig rolf, power referrals, how to get referrals, how to ask for referrals, training on referrals, sales elearning, sales webinar, sales webinars

Use Video To Grow Your Business

Marianne Badar Ohman

Use Video To Grow Your Business
Learn how to leverage video to increase revenue
Topic: Marketing
Start Time: 11/9/10 4:00pm EASTERN TIME
End Time: 11/9/10 5:00pm EASTERN TIME
Presented by: Marianne Badar Ohman

$99.00 per connection

As an added bonus, the first 50 registrants receive a complimentary video review by Marianne Badar Ohman. (a $75 value)

About the Presenter:

Keywords: Marianne Badar Ohman, YouTube training, create an effective video, video marketing, video campaign

Develop Powerful Booth Staff

Barry Siskind

Develop Powerful Booth Staff
Learn the skills your team needs to make your trade show a success
Topic: Marketing
Start Time: 11/16/10 1:00pm EASTERN TIME
End Time: 11/16/10 2:00pm EASTERN TIME
Presented by: Barry Siskind

$99.00 per connection

There is no such thing as a naturally born trade show boother. It takes skills, dedication and a commitment to understand the process. All exhibit staff move through four distinct stages of growth until they achieve spectacular results.

Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and Fortune 500 consultant, helps business owners and corporations develop their booth staff’s skills so that each member of the booth team whether sales, marketing or technical works to the event effectively as a “level four boother."

During this webinar you will learn:
• The four stages to booth excellence
• How to move into a meaningful discussion with prospects
• The ACTION steps to the 90-second qualify
• How to make effective and relevant presentations
• Keys to ending the conversation politely and professionally

About the Presenter:

Keywords: barry siskind, powerful exhibit marketing, training trade show staff, preparing a trade show team, trade show best practices

How to Talk Like Your Customer to Win the Account

Harlan Goerger

How to Talk Like Your Customer to Win the Account
Create a solution language to move the sale to close
Topic: Marketing
Start Time: 11/18/10 4:00pm EASTERN TIME
End Time: 11/18/10 5:00pm EASTERN TIME
Presented by: Harlan Goerger

$99.00 per connection

"I don't get it… the salespeople have the product knowledge, but still they are not hitting the sales targets! What's missing?" They may have product knowledge, but are they leveraging it correctly? Customers say they want solutions, but are your salespeople simply dumping product knowledge on them instead. This causes prospects to zero-in on your price! Is this approach costing you and your team time, frustration, and revenue?

Harlan Goerger has been training and developing sales teams for 30 years. Author of "The Selling Gap, Selling Strategies for the 21st Century," he presents proven strategies that have resulted in 400%+ growth for some of his clients. By applying these ideas, sales teams communicate better, present solutions prospective buyers understand and close more sales at higher margins.

In this webinar, you will learn to:

• Create a language that connects salespeople with their prospects… in an instant
• Look at products/services from the prospects point of view and talk their language
• Apply a simple 4-step tool that translates product knowledge into meaningful dialogue
• Create powerful questions that expose customer's real issues
• Lead clients through the sale so they buy solutions not the product

All registrants will also receive Harlan's podcast titled, "Mastering Questions."

About the Presenter:

Sales Expert and Trainer Harlan Goerger (Gr-Gr) brings almost three decades of experience to modern sales. Author of The Selling Gap and over 100 articles on sales & sales management, Harlan provides the proven ideas that change thinking, skills and results for your team. By applying innovative ideas provided by Harlan, many of his clients have seen growth numbers into the 400% level! Through the application of modern scientific persuasion and influence tools, salespeople perform better, leaders lead better!

Keywords: Product knowledge, Sales presentations, sales questions, selling, reverse engineering, harlan goerger

Create a Client Experience to Grow Your Financial Advisor Practice

John Comer

Create a Client Experience to Grow Your Financial Advisor Practice
Strategies for Developing a Consistent, Memorable Impression
Topic: Marketing
Start Time: 12/2/10 2:30pm EASTERN TIME
End Time: 12/2/10 3:30pm EASTERN TIME
Presented by: John Comer

$99.00 per connection

Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client�s frustration � but are you responsible too? How you define the client experience affects, not only retention, but also the new clients driven to you�if you have aligned the experience with their needs.

John Comer, Certified Financial Planner and financial advisor consultant, has worked with financial advisors and clients for more than 19 years to help both parties meet their financial goals. He teaches you the importance of consistent impressions � and how it also will help you to be more effective and efficient in servicing your clients. His easy-to-implement formula for defining the client experience increases client satisfaction and becomes a key sales tool that attracts new prospects to you.

In this webinar, you'll learn how to:
� Gather data to best understand your clients' needs, wants, and desires
� Define the client experience aligned with both your objectives and those of your clients
� Develop a consistent, client-focused meeting process that is goal-driven to make you more effective and efficient
� Establish and manage client expectations effectively for high satisfaction
� Communicate your personalized approach to prospective clients

About the Presenter:

Get ROI From Your Trade Show Giveaway

Barry Siskind

Get ROI From Your Trade Show Giveaway
Promotional products are not just trinkets and trash
Topic: Marketing
Start Time: 12/14/10 1:00pm EASTERN TIME
End Time: 12/14/10 2:00pm EASTERN TIME
Presented by: Barry Siskind

$99.00 per connection

We’ve all seen trade show displays that look like retail counters filled with items that have nothing to do with the exhibiting company. We've also left shows with bags full of free stuff; pens, memory sticks, hand sanitizers, luggage tags and so on... with no recollection of the exhibitor who gave it to us. With experiences like these some exhibitors have come to the conclusion that giveaways are a waste of money while others, when seeing their neighbors giving stuff away, consider them a necessary evil. With a finite trade show budget, you must ensure that every investment you make in your trade show program results in a positive return. To ensure that your promotional products impact your show’s bottom line, you must select the right giveaways and develop the right strategy for distributing them.

Barry Siskind, author of the best-seller Powerful Exhibit Marketing and international speaker and Fortune 500 consultant, helps business owners and corporations ensure their promotional products add value to their exhibit. He teaches the tools you need to ensure that your promotional products impact your show’s bottom line.

During this webinar you will learn:
• The inherent value in promotional products
• The key factors to consider when choosing the right give away
• When to use your giveaways and other collateral materials to approach and disengage from a booth visitor
• Give your promotional products and other collateral materials memorability
• How to use promotional products to generate future business

About the Presenter:

Keywords: trade show,trade shows, barry siskind, trade show giveaway, trade show giveaways, profitable trade show