Barry provided us with some amazing tips that we will definitely use at the Bizexpo. His presentation was very focused and factual and will provide for effective results at our booth. Great value. Thanks
-- London Chamber of Commerce member
Your rating is pretty awesome from last webinar we did together.
-- Qi Fan, Conference & Event Planning Coordinator, TSEA
After our salespeople heard you speak they were all fired up and said it was the best presentation they had ever attended. Those who did not attend missed a really important event
-- Allied Beauty Asssociation
"I thought I was following up our trade show leads effectively but Barry has opened my eyes to so many possibilities that I was missing. Thanks"
-- Workshop participant, Emco Wheaton
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Develop a Mystery Shopping Program For Your Next Trade Show
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Presented by Barry Siskind
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Trade shows are the granddaddy of business opportunities. More and more, exhibitors are looking at working both sides of the aisle as a way to increase their investment at these shows. They want to know how well their booth and staff compare to the competition. This can be accomplished through a well-positioned mystery-shopping program.
Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and Fortune 500 consultant, helps business owners and corporations develop a mystery shopping program to develop competitive intelligence on the trade show floor.
During this webinar you will learn:
• When a mystery shopping program is needed
• The sources of mystery shopping
• How to develop mystery shopping criteria
• The best way to gather competitive intelligence on the trade show floor
• To select the right candidate
• Keys to evaluate the results
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Suggested Attendees: Sales and marketing leaders and small business owners
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| About the Presenter: |
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Barry Siskind is one of North America's most sought after speakers. He brings 25 years of exxperience working with 1000's of companies around the world who want to maximize their investment in trade and consumer shows.
Barry founded International Training and Management Company when he saw the need for a sales and marketing company that could focus exclusively on solutions for clients looking to generate more revenue from their trade ... read more |
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