One of the pleasures of working with Laurence is that he firmly believes that no single research methodology is perfect in finding and refining insights.   He designs the methodology to the answer the question.  In one example his approach was to bring travelers ‘to the kitchen table’ to deconstruct the real vacation booking process.  This approach revealed the insight that for non-web savvy travelers the person they turned to search online effectively took ‘control’ of the purchase decision.   Laurence’s approach to helping clients leverage the value of research goes far beyond just the report.  With broad experience in many categories his business acumen is invaluable in providing a deeper, more relevant, application of the insights within a wider business context.
-- Nicholas Austin, VP Managing Director, Segal Communications

We were introduced to Laurence Bernstein by our mutual client, General Motors, in 2002, when our agencies were brought together to advise Cadillac on the business opportunity in the gay and lesbian consumer segment.  Subsequently, we have collaborated on research and strategy development for such Fortune 500 clients as Allstate, IBM, ING, Lexus, and Procter & Gamble, as well as such smaller mid-sized companies and nonprofits as LoveandPride.com, the Hartland Group and SAGE USA.   The research—whether qualitative or quantitative—always led to:  a) valuable insights that  b) guided development of a strategy that met the brand’s objectives by c) successfully appealing to the target’s core beliefs and motivators.   Laurence is a brilliant researcher and strategist.  He communicates his ideas clearly and effectively.  He is witty.  He is fabulous.  And for whatever it’s worth, he never misses a deadline.
-- Stephanie Blackwood, Founder and CHief Client Officer, Double Platinum Advertising"

We engaged Laurence for a specific research to validate a new product offering we were considering to go to market with.  Laurence has a keen insight to know how to take a series of research issues and narrow it down to the specific problem to solve for.  He challenged us to think precisely of the problem we were trying to solve for, and worked with us as a partner rather than only as a researcher. He provided an excellent approach and research recommendations and guided the entire process easily for us.  He is very sensitive to timelines and presentation results are impressive.  Laurence and his team area also a pleasure to work with and we highly respect the value that they brought to our company
-- Christine Zalazal, AVP Marketing, First Ontario Credit Union

Working with Laurence has always been inspirational for our research clients. He has a unique way of understanding exactly what needs to be asked and focuses on how to get the best answers in the easiest way for the least money. He has worked with clients in Canada, the US and around the world, and we have never heard anything but the highest praise for his research strategy and insight. We have worked with literally hundreds of researchers, and can safely say that Laurence falls within the top 5%, if not even the top 1%.
-- Jayme Harper, Managing Director, Progressive Monkey Inc.

Laurence and his firm, BC3, are major innovators in the advertising and research community. We have worked with them across a huge range of categories, everything from tourism to technology to entertainment, and they are continually able to bring fresh approaches that unearth truly new insights. They bring a unique combination of deep expertise in the field and a willingness to combine that with new techniques and strategies. Laurence and his team have proved to be valuable partners because they deliver actionable results both efficiently and cost effectively. They are a resource we’ve brought in to work with us and our clients many times over the years.
-- Catherine Frank, Founding Partner, Clean Sheet Communications

In 2008 the International Gay and Lesbian Chamber of Commerce (IGLCC) commissioned you and your company Double Platinum/BC3 Strategies to conduct a market study of the overall situation of the Lesbian, Gay, Bisexual and Transgender marketing segment potential in the 13 specific countries where we were present around the world.I am pleased to say that the main reasons behind our choice are because of your experience in marketing to the international LGBT community and because you take a unique, pragmatic approach based on solid business practices. Furthermore, you apply the same principles to LGBT marketing as one would to marketing in any other segment.We intend to continue this study and obtain additional and more in depth data for each of the countries where the IGLCC is currently present. It will be in our professional interest to work again with you and your team.
-- Pascal Lepin, Secretary General, International Gay and Lesbian Chamber of Commerce


 


Laurence Bernstein

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