“I am amazed at the power of this sales System. Not only did I get an appointment with my first 'Top Dog' prospect—but he was glad to see me and signed off on a $1.2 million contract!”
-- Manny Penate, Comsys

"Using this approach for cold calling executives we grew our business 22% last year. But more importantly, because of the relationships and the kinds of customers it brought us, we grew our earnings before interest, taxes, depreciation and amortization (EBITDA) by 45%. We've also found that with the right relationship at the right level, a bump in the road isn't an earthquake. At a lower level, a bump in the road can be a major problem."
-- Vince Jennings, Kelly Services"

"My sales staff and I kept running into closed doors at Disney. Within a week of learning this material I was in with the executive in charge of making decisions, within the month we signed a contract that literally increased my company’s revenues by 50% for several consecutive years. My only regret is that this System wasn’t available 20 years ago!”
-- Judy Fontenot, Franchise Owner

"You have a positive influence and impact on me not only with how to 'cold call' but a positive mental attitude! Lastly, I can tell you sincerely love to help people and see them meet or exceed their goals."
-- Randy Meehan, Envision Group

"The program helped me tremendously. In fact, so well that I have taken a headquarter account manager position after out selling everyone on my team. Thanks!"
-- Elnora Jones, General Mills

"Thanks Leslie, for turning on the lightbulb! My benefit statement was used in the number 2 example. You gave me the clue I was looking for."
-- Laurence, The CLA Group



Books By Leslie Buterin:


Secrets to Scheduling the Executive-Level Sales Call

 


Leslie Buterin

Areas of Expertise:


 






From a global platform -- cold call expert -- Leslie Buterin (like butterin’ bread) has invested 17 years with clients who expect cold calling to meet 30% to 80% of their annual sales quotas. Author of “Secrets to Scheduling the Executive-Level Sales Call”, Buterin uses her proven cold call strategies to catapult clients toward their sales goals. The results? Multi-million-dollar contracts; an increase in revenues by as much as 50% for several consecutive years; and more – by the way these results each came from one effective cold call.

Leslie wants you to know that you too can meet or exceed your sales goals … when you leverage your cold calls to the max and get to those high-level decision-makers! And grab hold of her vision ...

"Please join me for a moment in picturing a world of commerce where sales professionals consistently present their quality products and services to high-level decision-makers as a regular course of doing business, not a matter of chance.

In this imagined world, gatekeepers, voice mail, and lack of confidence are no longer problems and salespersons are never degraded to how-low-can-you-go prices, as though their valuable products and services were commodities doled out to the lowest bidder.

Instead, the eight out of ten doors that are now closed during cold calls to prospects ... open with ease. And in the rare instance when you do hear, "If he's interested, we'll call you" those words now bring a smile. You understand that if you want to you most certainly can take control of that prospect call with a solid sales strategy and specific tactics that'll transform that "brush off" into a sale and better yet, a satisfied client. At Top Dog Consulting we believe such a world is possible and because sales drive a healthy worldwide economy, we have an obligation to make it happen.

Top Dog International (TDI) started more than fifteen years ago in order to share this revolutionary, successful approach to securing executive-level appointments. Great concept, solid implementation, and it worked big time. The Cold Calling System for successfully reaching high-level decision-makers was created and fine tuned during my personal struggle to overcome a paralyzing fear of cold calls and to get into the executive suites.

Over a two year span of time I invested $140,000 of my services and countless hours in exchange for the opportunity to figure out how to put into action the idea of a CEO who wanted to grow his multi-million dollar business to the next level, and make it a billion dollar enterprise. The idea- To shorten the buying cycle, increase the size of sale, and meet with those who had unlimited check signing authority. Overnight, sales pros were told to begin the sales process with top executives.

The challenge! Everyone wanted to start at the top. No one knew how to get in. I figured it out. Once I achieved consistency in securing face-to-face time with "Top Dogs", I knew it was my purpose to make certain others were empowered by this information, so they too could attain extraordinary success in sales. Now, you can present your products and services to THE decision-makers, one high-level cold call at a time ... without feeling like a weenie, begging for attention!

This is our mission at TDI. We carry it out with innovative cold calling metrics and regimens. We've been blessed to achieve a level of success, but our journey has just begun. I want to express heartfelt thanks to those who strengthen economies and the fiber of our free society. As you strive to support selling with integrity everyday ... entrepreneurs, sales professionals, sales executives, business owners, and leaders in business among others... our united efforts, can/will turn the imagined world of quickly putting quality products and services in front of decision makers who value and need them a lasting reality."

With the promise of hope and a future,
Leslie Buterin (like butterin' bread)


From a global platform -- cold call expert -- Leslie Buterin (like butterin’ bread) has invested 17 years with clients who expect cold calling to meet 30% to 80% of their annual sales quotas. Author of “Secrets to Scheduling the Executive-Level Sales Call”, Buterin uses her proven cold call strategies to catapult clients toward their sales goals. The results? Multi-million-dollar contracts; an increase in revenues by as much as 50% for several consecutive years; and more – by the way these results each came from one effective cold call.

Leslie wants you to know that you too can meet or exceed your sales goals … when you leverage your cold calls to the max and get to those high-level decision-makers! And grab hold of her vision ...

"Please join me for a moment in picturing a world of commerce where sales professionals consistently present their quality products and services to high-level decision-makers as a regular course of doing business, not a matter of chance.

In this imagined world, gatekeepers, voice mail, and lack of confidence are no longer problems and salespersons are never degraded to how-low-can-you-go prices, as though their valuable products and services were commodities doled out to the lowest bidder.

Instead, the eight out of ten doors that are now closed during cold calls to prospects ... open with ease. And in the rare instance when you do hear, "If he's interested, we'll call you" those words now bring a smile. You understand that if you want to you most certainly can take control of that prospect call with a solid sales strategy and specific tactics that'll transform that "brush off" into a sale and better yet, a satisfied client. At Top Dog Consulting we believe such a world is possible and because sales drive a healthy worldwide economy, we have an obligation to make it happen.

Top Dog International (TDI) started more than fifteen years ago in order to share this revolutionary, successful approach to securing executive-level appointments. Great concept, solid implementation, and it worked big time. The Cold Calling System for successfully reaching high-level decision-makers was created and fine tuned during my personal struggle to overcome a paralyzing fear of cold calls and to get into the executive suites.

Over a two year span of time I invested $140,000 of my services and countless hours in exchange for the opportunity to figure out how to put into action the idea of a CEO who wanted to grow his multi-million dollar business to the next level, and make it a billion dollar enterprise. The idea- To shorten the buying cycle, increase the size of sale, and meet with those who had unlimited check signing authority. Overnight, sales pros were told to begin the sales process with top executives.

The challenge! Everyone wanted to start at the top. No one knew how to get in. I figured it out. Once I achieved consistency in securing face-to-face time with "Top Dogs", I knew it was my purpose to make certain others were empowered by this information, so they too could attain extraordinary success in sales. Now, you can present your products and services to THE decision-makers, one high-level cold call at a time ... without feeling like a weenie, begging for attention!

This is our mission at TDI. We carry it out with innovative cold calling metrics and regimens. We've been blessed to achieve a level of success, but our journey has just begun. I want to express heartfelt thanks to those who strengthen economies and the fiber of our free society. As you strive to support selling with integrity everyday ... entrepreneurs, sales professionals, sales executives, business owners, and leaders in business among others... our united efforts, can/will turn the imagined world of quickly putting quality products and services in front of decision makers who value and need them a lasting reality."

With the promise of hope and a future,
Leslie Buterin (like butterin' bread)