I have worked with Farrell for five years on various projects. He is a highly capable, knowledgeable, and effective coach and teacher. His C-level revenue-driving experience at CNN gives him immediate legitimacy and his audiences listen and respond with a high degree of respect and attention. In essence, he gives it so that they ‘get it.’
-- Bill Shockley, Sales Director, SPIGIT, Inc.

I had the pleasure of working with and for Farrell Reynolds for seven years at Turner Broadcasting, followed by three years at New World Communications. Farrell is an extremely intelligent, experienced business leader, with a stellar track record of maximizing revenue. He has exceptional communication skills, and is an effective motivator, teacher and mentor. Farrell is a gifted professional.
-- Rich Goldfsrb, Senior VP, National Geographic Channel"

Farrell Reynolds led our group of senior management at Comcast and helped transition them to advisors and market experts as he worked with us in reaching the “C” suite of key accounts around the country. Like many organizations today, our commitment to Farrell was based on a significant return on investment….clearly first in revenue, but also in strengthening and mentoring our key leadership in communication and relationship building at the highest levels of potential customers…..
-- Kevin Cuddihy, Senior VP, Univision Broadcasting

Farrell possesses a wealth of knowledge and experience in world-class sales, business strategy, and executive leadership. He is a go-to advisor and has the great ability to communicate knowledge at any level in a kind and effective manner. I have had the great privilege of working with Farrell on several occasions and have the utmost respect for him as a mentor, friend, and example.
-- Vince Han, President, Change Anything LLC

Farrell Reynolds ability to move our sales force at Ruckus from just a bunch of individuals selling one-customer-at-a-time to a sales team that thought about how to succeed together each month was astonishing. One part sales executive, one part teacher and one part showman, Farrell inspires and entertains as he expands the thinking of those around him.
-- Nancy Hauge, Founder, Consulting Adult

Under Farrell’s tutelage I learned the technique of selling ideas to generate revenue in addition to selling products to meet customer needs. Selling this way allowed me to become a partner rather than merely another vendor and to open multiple revenue opportunities over time. It also was key to extending the life of individual contracts
-- Brad Vaughv, VP, Account Manager, Merrill Lynch

Farrell has demonstrated exceptional talent through his years of experience in building, leading, and motivating sales teams. His unique approach to value-selling and relationship building is refreshing and effective. There are few executives with his ability to articulate and share the insights which define the highest performing sales professionals.
-- Quayle Hodek, Founder and President, Renewable Choice Energy, Inc.

Farrell is a truly empathetic individual and as such is looked to for leadership and guidance in any group he associates with. He possesses a keen intellect honed on his attentive curiosity toward the fields of sales, marketing, and promotion, along with disciplined preparation. Farrell intuitively knows the difference between a suspect and a prospect and thus consistently ranks in the top tier of revenue generators in any organization.
-- Brian Byrnes, Paramount Media Advisors, Inc.

When I think of someone who is an effective leader and communicator, I think of Farrell Reynolds. He is smart and intuitive; approachable and respectable; serious and humorous. He is a unique blend of qualities that make him interesting and memorable. I rely on Farrell for ideas and resources for problem solving, perspective and insight. He’s a trusted and deeply valued business associate
-- Shannon Cassidy, Founder/CEO bridge between, Inc.


 


Farrell Reynolds

Areas of Expertise:

Business Coaching
Leadership/Management
Sales Management
 





Farrell Reynolds has been an innovator in the fields of sales, marketing, operations and training for almost thirty years, primarily in the broadcast and cable industries. In his role of sales and marketing executive, Reynolds has represented hundreds of television stations, creating and then coordinating the marketing and distribution efforts for their original documentary, dramatic, animated and sports programs and series. While at Turner Broadcast Sales, his organization introduced advertisers to the powerful marketing opportunities offered by the newly emerging cable industry. He helped create the marketing plans for CNN “Headline News”, The Goodwill Games, and the introduction of TNT (Turner Network Television). He also built the marketing foundation for the “Portrait of America” series, the “Captain Planet” animated series, NBA Basketball, NFL Football and the World Cup Soccer series.

Reynolds began his career in 1968, after honorable service as an officer in the U.S. Navy in Danang, Vietnam and Subic Bay, Philippines. After several years with IBM in their Office Products Division, Reynolds began his broadcast career as an account executive with WPIX-TV in New York City. In 1972, he became Senior Vice President for Sales for the TV rep firm MMT, leaving them in 1978 to take a similar position with Peters, Griffin and Woodward.

Reynolds’ next move, in 1980, was to Turner Broadcast Sales as Vice President/Account Executive. In 1987, after several promotions, he was appointed President of Turner Broadcasting Sales, Inc. In this position, Reynolds was responsible for the Corporation’s $600 million annual revenue budget while administrating the annual $40 million expense budget of the 200 person division. During his tenure, Farrell Reynolds was credited with building the most successful advertising sales organization in the cable industry. He was also a member of the seven person Executive Committee of the Corporation.

In 1990, Reynolds left Turner to become Division Chairman at the Whittle Corporation. He subsequently founded Conduit Communications, a film and multimedia development, production and distribution company.

In 1993, he joined New World as President and sole employee of New World Sales and Marketing, the national sales arm of the New World Communications Group. In fourteen months, the sales and marketing company grew to 135 employees in nine offices, generating in excess of $300 million in spot and barter sales revenues.

In January of 1996, the sales group was consolidated with the twelve station television group into the New World Broadcast Group. Reynolds was appointed Chairman/CEO of the group. In January of 1997, the company was sold to Fox, Inc. for 2.3 billion dollars.

Reynolds spent two years as a visiting Professor at North Carolina State University and for the past several years has been a consultant specializing in coaching and strategizing with individuals and business teams, positioning them to identify and achieve their next levels of creativity, performance and profitability. In this role he was appointed President/COO of Ruckus Network, a Herndon Va. based company that provides legal music downloads to students on hundreds of college campuses across America. Currently, through his Undiscovered Genius seminars, Reynolds works with companies on developing innovation, creativity and expertise in the selling of IDEAS as his clients progress into the twenty first century.

 


Farrell Reynolds has been an innovator in the fields of sales, marketing, operations and training for almost thirty years, primarily in the broadcast and cable industries. In his role of sales and marketing executive, Reynolds has represented hundreds of television stations, creating and then coordinating the marketing and distribution efforts for their original documentary, dramatic, animated and sports programs and series. While at Turner Broadcast Sales, his organization introduced advertisers to the powerful marketing opportunities offered by the newly emerging cable industry. He helped create the marketing plans for CNN “Headline News”, The Goodwill Games, and the introduction of TNT (Turner Network Television). He also built the marketing foundation for the “Portrait of America” series, the “Captain Planet” animated series, NBA Basketball, NFL Football and the World Cup Soccer series.

Reynolds began his career in 1968, after honorable service as an officer in the U.S. Navy in Danang, Vietnam and Subic Bay, Philippines. After several years with IBM in their Office Products Division, Reynolds began his broadcast career as an account executive with WPIX-TV in New York City. In 1972, he became Senior Vice President for Sales for the TV rep firm MMT, leaving them in 1978 to take a similar position with Peters, Griffin and Woodward.

Reynolds’ next move, in 1980, was to Turner Broadcast Sales as Vice President/Account Executive. In 1987, after several promotions, he was appointed President of Turner Broadcasting Sales, Inc. In this position, Reynolds was responsible for the Corporation’s $600 million annual revenue budget while administrating the annual $40 million expense budget of the 200 person division. During his tenure, Farrell Reynolds was credited with building the most successful advertising sales organization in the cable industry. He was also a member of the seven person Executive Committee of the Corporation.

In 1990, Reynolds left Turner to become Division Chairman at the Whittle Corporation. He subsequently founded Conduit Communications, a film and multimedia development, production and distribution company.

In 1993, he joined New World as President and sole employee of New World Sales and Marketing, the national sales arm of the New World Communications Group. In fourteen months, the sales and marketing company grew to 135 employees in nine offices, generating in excess of $300 million in spot and barter sales revenues.

In January of 1996, the sales group was consolidated with the twelve station television group into the New World Broadcast Group. Reynolds was appointed Chairman/CEO of the group. In January of 1997, the company was sold to Fox, Inc. for 2.3 billion dollars.

Reynolds spent two years as a visiting Professor at North Carolina State University and for the past several years has been a consultant specializing in coaching and strategizing with individuals and business teams, positioning them to identify and achieve their next levels of creativity, performance and profitability. In this role he was appointed President/COO of Ruckus Network, a Herndon Va. based company that provides legal music downloads to students on hundreds of college campuses across America. Currently, through his Undiscovered Genius seminars, Reynolds works with companies on developing innovation, creativity and expertise in the selling of IDEAS as his clients progress into the twenty first century.

 

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