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Kelly McIvor

Areas of Expertise:

Marketing
 







Mobile marketing is no longer something that companies want to try -- it is something they need to do.
Kelly McIvor is currently a professor (adjunct) at the University of Washington Graduate School of Communications where he teaches a popular course on Mobile Media and Communications in the Masters of Communications in Digital Media (MCDM) program. He is also principal and co-founder of the mobile strategy firm, Atomic Mobile.

Kelly is a veteran of wireless communications, with more than 18 years of experience focusing on the development of new mobile products, services and businesses. Early in his career, Kelly worked at McCaw Cellular (now AT&T Mobility) where he nurtured his entrepreneurial spirit, launching the country's first voice-activated dialing service, VoiceTouch. In 1999, he founded WireCutter Technologies, one of the nation's first SMS application providers, and whose product was used by radio stations across the country to exchange text messages with their listeners. Then as the Director of Global Content for Vidiator Technology, he helped develop the mobile content and marketing strategies of many leading companies including Warner Music, Universal Music, Gameloft, Hallmark and Disney.

View his LinkedIn profile.


Mobile marketing is no longer something that companies want to try -- it is something they need to do.
Kelly McIvor is currently a professor (adjunct) at the University of Washington Graduate School of Communications where he teaches a popular course on Mobile Media and Communications in the Masters of Communications in Digital Media (MCDM) program. He is also principal and co-founder of the mobile strategy firm, Atomic Mobile.

Kelly is a veteran of wireless communications, with more than 18 years of experience focusing on the development of new mobile products, services and businesses. Early in his career, Kelly worked at McCaw Cellular (now AT&T Mobility) where he nurtured his entrepreneurial spirit, launching the country's first voice-activated dialing service, VoiceTouch. In 1999, he founded WireCutter Technologies, one of the nation's first SMS application providers, and whose product was used by radio stations across the country to exchange text messages with their listeners. Then as the Director of Global Content for Vidiator Technology, he helped develop the mobile content and marketing strategies of many leading companies including Warner Music, Universal Music, Gameloft, Hallmark and Disney.

View his LinkedIn profile.

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