"The session ‘Selling PRODUCT' which you very energetically conducted at our launch was the single most effective and significant presentation I have ever attended. I learned more in one hour on how to differentiate PRODUCT and how to approach difficult customers than I did during my entire training."
-- Specialist

"Jerry Acuff was quite honestly one of the best teachers I have ever heard. I use the word teacher intentionally, because that was what he was doing. He was not preaching or telling us what to do. I have already incorporated a couple of things I learned and it has made a large impact."
-- Sales Representative"

"Your style and philosophy are very refreshing and truly motivating! I especially appreciate your ability to craft the most brilliantly structured questions. You’ve raised it to an art form.”
-- Sales Representative

"Your workshop has really made a noticeable difference in CLOSING skills of my reps and the doctors pattern of saying ‘YES'. Thanks for all of your expertise and guidance."
-- District Manager



Books By Jerry Acuff:


The Relationship Edge in Business


The Relationship Edge


Stop Acting Like a Seller and Start Thinking Like a Buyer

 


Jerry Acuff

Areas of Expertise:

Business Coaching
Leadership/Management
 





Jerry is the CEO of Delta Point in Scottsdale, Arizona. Delta Point works with sales and marketing leaders to implement innovative ways to sell and market in today’s crowded marketplace. Their client list includes The U.S. Government, The Australian Government, Century 21, AstraZeneca, Lilly, Takeda, Endo, Enzon, Roche, Zones Inc., Sodexo, Shire, Foundations, Inc., Roche Canada, and Novartis.

Jerry was Vice President and General Manager of Hoechst-Roussel Pharmaceuticals prior to its merger with Marion Merrell Dow. In his twenty-year career at Hoechst, Jerry was Salesman of the Year twice and District Manager of the Year five times. Jerry has been featured on MSNBC, The ABC Radio Network and also in Sales and Marketing Management Magazine, Fortune for Small Business,The Wall Street Journal On-Line, The Street.com, Investor’s Business Daily, Managed Care Pharmacy Practice, Fast Company, Selling Power and, Selling Power Live. He has been to the White House to share his views on healthcare reform and twice was an Executive in Residence at The Amos Tuck School of Business at Dartmouth College. He has been an Executive in Residence at Northern Illinois University three times where he is also an advisor to their Marketing Department. He is currently on the Board of Governors for the Athletic Foundation at The Virginia Military Institute, his alma mater.

For over 20 years, he has spoken and consulted extensively on the issues of sales and marketing excellence in the pharmaceutical industry. Jerry is the author of 3 books: The Relationship Edge, The Relationship Edge in Business and his most recent book Stop Acting Like a Seller and Start Thinking Like a Buyer. His first book is used by 11 Universities in their Marketing
 


Jerry is the CEO of Delta Point in Scottsdale, Arizona. Delta Point works with sales and marketing leaders to implement innovative ways to sell and market in today’s crowded marketplace. Their client list includes The U.S. Government, The Australian Government, Century 21, AstraZeneca, Lilly, Takeda, Endo, Enzon, Roche, Zones Inc., Sodexo, Shire, Foundations, Inc., Roche Canada, and Novartis.

Jerry was Vice President and General Manager of Hoechst-Roussel Pharmaceuticals prior to its merger with Marion Merrell Dow. In his twenty-year career at Hoechst, Jerry was Salesman of the Year twice and District Manager of the Year five times. Jerry has been featured on MSNBC, The ABC Radio Network and also in Sales and Marketing Management Magazine, Fortune for Small Business,The Wall Street Journal On-Line, The Street.com, Investor’s Business Daily, Managed Care Pharmacy Practice, Fast Company, Selling Power and, Selling Power Live. He has been to the White House to share his views on healthcare reform and twice was an Executive in Residence at The Amos Tuck School of Business at Dartmouth College. He has been an Executive in Residence at Northern Illinois University three times where he is also an advisor to their Marketing Department. He is currently on the Board of Governors for the Athletic Foundation at The Virginia Military Institute, his alma mater.

For over 20 years, he has spoken and consulted extensively on the issues of sales and marketing excellence in the pharmaceutical industry. Jerry is the author of 3 books: The Relationship Edge, The Relationship Edge in Business and his most recent book Stop Acting Like a Seller and Start Thinking Like a Buyer. His first book is used by 11 Universities in their Marketing