Books By Sara Roberts:


Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers

 


Sara Roberts

Areas of Expertise:

Customer Service
Human Resources
Leadership/Management
Marketing
 




Sara M. Roberts is the President and CEO of Roberts Golden Consulting headquartered in San Francisco, California.
A seasoned leader, she and her team have led change management and performance improvement efforts for Fortune 500 companies as varied as FedEx, Cisco Systems, Safeway, McKesson, Hilton Hotels Corporation and Alcatel-Lucent.
Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting and Ketchum.
Roberts Golden’s work focuses on providing change management and organizational effectiveness solutions for companies undergoing situations such as mergers/acquisitions, corporate reorganizations, business turn-arounds and large-scale process improvement efforts.
Sara is also a widely recognized thought leader in inside/out marketing and branding solutions which help bridge the frequent gap between what customers expect in their experience with a brand versus what the brand’s employees actually deliver.
Sara is the co-author of the best-selling book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers (Kaplan 2005). Further she is a frequent keynote speaker and workshop facilitator at leading industry events and has been quoted as an expert resource in numerous publications including BusinessWeek, Inc. Magazine and Forbes.
She received her M.S. in Instructional Technology from the University of Nebraska.

Sara M. Roberts is the President and CEO of Roberts Golden Consulting headquartered in San Francisco, California.
A seasoned leader, she and her team have led change management and performance improvement efforts for Fortune 500 companies as varied as FedEx, Cisco Systems, Safeway, McKesson, Hilton Hotels Corporation and Alcatel-Lucent.
Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting and Ketchum.
Roberts Golden’s work focuses on providing change management and organizational effectiveness solutions for companies undergoing situations such as mergers/acquisitions, corporate reorganizations, business turn-arounds and large-scale process improvement efforts.
Sara is also a widely recognized thought leader in inside/out marketing and branding solutions which help bridge the frequent gap between what customers expect in their experience with a brand versus what the brand’s employees actually deliver.
Sara is the co-author of the best-selling book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers (Kaplan 2005). Further she is a frequent keynote speaker and workshop facilitator at leading industry events and has been quoted as an expert resource in numerous publications including BusinessWeek, Inc. Magazine and Forbes.
She received her M.S. in Instructional Technology from the University of Nebraska.

Articles By Sara Roberts: