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The Age of the Savvy Customer: Only "Clear Customer Insight" Can Seize the Day Arrogant Marketing Creating "Insatiable Demand": Leverage the Demand Chain to Expand Your Customer Base & Your Revenue The Customer Conscience: Defining the Role of the Chief Customer Officer Hottest New Title in the Executive Suite? Chief Customer Officer Roots of Real Innovation: Innovation Must Come From Your Customers You Can't Save Your Way to Growth: Lessons Learned from Sears' Mistakes Use Data to Handle the Disgruntled The New Silver Bullet for Growth and Customer Loyalty