Barry Siskind is one of North America's most sought after speakers. He brings 25 years of exxperience working with 1000's of companies around the world who want to maximize their investment in trade and consumer shows. 
 
Barry founded International Training and Management Company when he saw the need for a sales and marketing company that could focus exclusively on solutions for clients looking to generate more revenue from their trade show investment. 
 
Barry has traveled throughout the world advising thousands of clients in virtually all industry groups on their face to face marketing challenges. Barry’s consults with clients to execute the 5 key components of successful trade show involvement including: 

1. Show strategy, tactics and promotion
2. Design and fabrication of exhibits
3. Training of booth personnel
4. The generation and follow-up of sales leads
5.  Evaluating results
 
Barry works one on one with clients on their exhibit strategies, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth audits, creates successful follow-up programs and evaluate results.
 
His ”Exhibiting Diagnostic” and other resource materials have resulted in several joint ventures by other training companies in Europe, South America and the United States who were looking for the expertise he brings to the trade show arena.
 
Each year he accepts invitations to deliver keynotes at international trade events. A few recent examples are UFI in Moscow, Confexpo in Lisbon, ExpoSystems in Sao Paulo and AITT in Bangkok, The Exhibitors Show in Las Vegas and TS-2 in Philadelphia.
 
As a business author, Barry Siskind has written seven best-selling books including Bumblebees Can’t Fly, Eagles Must Soar and Powerful Exhibit Marketing. His next book Selling from the Inside Out will be available early 2009. He has also written over 500 original trade articles and industry reports as well as a Guru series for the Centre for Exhibition Industry Research. His syndicated column appears in 23 magazines and newsletters worldwide.
 
He is certificated at the practitioners level from the Neuro-linguistic Institute and an active member of the Canadian Association of Exposition Management, the Centre for Exhibition Industry Research, the Trade Show Exhibitors Association and the International Association of Exhibitions and Events and has earned  a listing in Canada Who's Who.
 
In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry.
 
Barry’s energetic, motivational and informative presentation style leaves his audience ready to tackle the challenges of trade show participation.  
 
Visit Barry at www.siskindtraining.com where you can ask for advice, request a copy of his exclusive “Exhibiting Diagnostic or www.siskindtraining.com/product_free.php to download his program “Double Your Trade Show Results Guaranteed”.
 

Turn Your Trade Show Booth into an Experiential Environment
Gather Competitive Intelligence with a Mystery Shopping Program.
Management by Objectives
The Truth About Promotional Products
The Good News about Bad Times in the Trade Show Industry
Four Stages of Boothmanship
Planning for Follow Up: Ahead of Time
Techniques for Professionally Disengaging
Approaching Prospects on the Show Floor
Find Your Exhibit Zone
A Strategic Approach to Trade Show Staffing