During his 27-year professional career, sales performance expert Alan Rigg has been involved in nearly every facet of both small and large company operations, in roles ranging from individual contributor to executive management. In 2002, he founded 80/20 Performance, Inc. (dba 80/20 Sales Performance, MySalesTest.com) a company dedicated to helping business owners, executives and sales managers end the frustration of 80/20 sales team performance, where 20% of salespeople produce 80% of sales.

A 22-year student of selling and sales management, Alan is the author of How to Beat the 80/20 Rule in Sales Team Performance and How to Beat the 80/20 Rule in Selling. He is a past president of the Arizona chapter of the National Speakers Association and has delivered his unique insights into sales and sales management via live and recorded speeches, workshops, web conferences, and radio talk shows.