Stop Speaking for Free! Webinar Resource Center

Not authorized to directly access this page
AFW Description Creator
Use this worksheet to help you develop the scope of your attendee-funded webinar. 

Business Expert Webinars (BEW) is the leading provider of virtual business training. BEW connects business thought leaders with their target audiences to teach skills designed to enhance job performance. BEW offers content for anyone and everyone in the business setting. For more information, visit BusinessExpertWebinars.com.


Bullet Point Starters
Use this resource to help you develop an effective webinar description. This is a massive list of bullet point starters.

Business Expert Webinars (BEW) is the leading provider of virtual business training. BEW connects business thought leaders with their target audiences to teach skills designed to enhance job performance. BEW offers content for anyone and everyone in the business setting. For more information, visit BusinessExpertWebinars.com.


Webinar Game Day Checklist

To ensure an outstanding webinar experience, use this checklist on the day of your webinar for the last minute preparations.


Business Expert Webinars (BEW) is the leading provider of virtual business training. BEW connects business thought leaders with their target audiences to teach skills designed to enhance job performance. BEW offers content for anyone and everyone in the business setting. For more information, visit BusinessExpertWebinars.com.

Sample Attendee-Funded Webinar Press Release
View a sample press release to help drive visibility to your attendee-funded webinars.

PR LEADS PLUS.com has helped more than 5,000 speakers, entrepreneurs and small businesses get publicity in major media to boost their sales and their careers. PR LEADS PLUS has also negotiated deep discounts on a variety of name brand publicity tools to help companies get publicity, including media contact lists and press release distribution services to top-tier media. For information, please go to www.PRLEADSPLUS.com

Using Webinars To Engage Prospects
Learn best practices to engage sales and marketing prospects when delivering business web seminars. This paper outlines steps in each phase of webinar production, promotion, delivery, and follow up to ensure that you are addressing your audience in a way that speaks to them and makes them receptive to your message.

Webinar Success (www.wsuccess.com) assists companies in all phases of web seminar preparation, delivery, and follow-up. Services include webinar coordination and production, presenter training, on-air moderating, and creation of on-demand lead generation presentations.


100 FREE Article Publishing Websites

This is a list of 100 websites where you can publish your articles. Article publishing is an effective way to attract registrants to your attendee-funded webinars.


Business Expert Webinars (BEW) is the leading provider of virtual business training. BEW connects business thought leaders with their target audiences to teach skills designed to enhance job performance. BEW offers content for anyone and everyone in the business setting. For more information, visit BusinessExpertWebinars.com.

10 FREE Webinar Promotion Websites
Attached is a list of 10 websites where you can promote your webinars for free.

Business Expert Webinars (BEW) is the leading provider of virtual business training. BEW connects business thought leaders with their target audiences to teach skills designed to enhance job performance. BEW offers content for anyone and everyone in the business setting. For more information, visit BusinessExpertWebinars.com.


Royalty-Free Stock Photo Resources for Webinars
Attached is a list of websites where you can acquire royalty-free stock photos for your webinars.

 


Susan Stoen is the founder and principal of CQ Communications: The Clarity Quotient. She has been designing and creating clear, compelling business messages for more than 20 years. By combining her passion for communications and design, she has made it her professional mission to identify and bring to her audience the most effective methods to ensure their message is understood, remembered, repeated and acted on. One of her goals is to save audiences everywhere from “Death by PowerPoint!” Susan is an energetic and laser-focused consultant, who thrives on unraveling the complex. She is a popular speaker, who addresses topics such as visual communications and the correct way to use PowerPoint as an effective tool for presenters. Reach her at susan@theclarityquotient.com.

4 Ways To Make Money From Webinars

Webinars offer an excellent way to start or sustain strong business relationships that make money—if you do them well. You can make money from your webinars in several ways:

• Charge for attendance and attract large numbers.
• Get attendees to take advantage of an offer after the webinar.
• Get attendees to qualify themselves as leads and convert them to paying customers.

These money-making methods for webinars have one thing in common—to succeed, they each require that you create and build a great relationship with your participants. This relationship starts in the planning stages of your webinar, grows through its delivery and continues during the post-event follow up and beyond. At each stage, you can make or break the relationship.
This white paper discusses four steps for making money with webinars so you ensure that your next webinar builds relationships—and your bank account.


It's hard to talk "about" BeaconLive without talking about our customers. We don't consider ourselves vendors of audio conferencing and web conferencing products. We consider ourselves partners in producing and delivering flawless online content that makes your company look good in front of its customers. With other web conferencing companies, you're often buying their technology. With us, you're investing in our expertise--expertise that's accompanied by state-of-the-art technology. It's this human touch, this incredible customer service, which makes BeaconLive different from all the rest.

Presenting Tips for Webinars
Presenting material to an audience takes a lot of thought and preparation. A webinar is no different. Webinars are an excellent tool for reaching a large audience cost-effectively.  Because of this you must schedule your time out and find exactly what needs to be done to produce an excellent webinar. This whitepaper includes some ideas to help you better organize yourself pre-webinar.

ConferTel is a leading provider of fully managed webinar services, delivering educational programming, training and lead generation webinars for corporations, associations, government agencies and non-profits. In addition, ConferTel is a software developer of IVR and web-based information services and communications solutions. Providing a range of event driven communications applications, including telephone, web and video conferencing, on demand record/replay, voice/fax broadcast, teleseminars, webinars, webcasting, online training, e-commerce, event management services, and other custom IVR and web-based applications. For more information, visit ConferTel.net.

5 Common Webinar Mistakes and How To Avoid Them

Though holding a seminar on the web makes perfect sense in this fast‐paced, 24/7 world in which we live, the steps needed for holding an effective webinar is something that still stymies people, even a decade after the word was invented.

But webinars are here and here to stay, so it makes sense to understand the strategies for developing and presenting the very best webinars so that businesses and consumers get the biggest bang for their buck…and their time invested.

The good news? Creating those engaging webinars that businesses love to present and that people love to attend is not as hard as you might think. In fact, if you learn the key mistakes most companies and webinar presenters make and how to avoid them, you'll be well on your way to creating webinars that earn rave reviews‐‐and customers.


It's hard to talk "about" BeaconLive without talking about our customers. We don't consider ourselves vendors of audio conferencing and web conferencing products. We consider ourselves partners in producing and delivering flawless online content that makes your company look good in front of its customers. With other web conferencing companies, you're often buying their technology. With us, you're investing in our expertise--expertise that's accompanied by state-of-the-art technology. It's this human touch, this incredible customer service, which makes BeaconLive different from all the rest.

How to Create Great Webinars
When conducting virtual communications, content is king! To keep your attendees on track, follow this step-by-step guide to develop compelling content for your webinar.

Power Presentations, Inc. specializes in presentation and communication skills training. From the accomplished executive to a first time presenter, Power Presentations, Inc. will empower you to look and sound dynamic. Our TOP Mastery™ Programs and Products include classroom training, personalized coaching, webinars, virtual coaching, DVDs and books, all designed to take you to the TOP of your game.

Color Version of Slides Presented In Stop Speaking for Free!
In Sue Stoen's chapter in Stop Speaking for Free!, the slides are shown in black and white. Attached is the color-version of the slides.

Susan Stoen is the founder and principal of CQ Communications: The Clarity Quotient. She has been designing and creating clear, compelling business messages for more than 20 years. By combining her passion for communications and design, she has made it her professional mission to identify and bring to her audience the most effective methods to ensure their message is understood, remembered, repeated and acted on. One of her goals is to save audiences everywhere from “Death by PowerPoint!” Susan is an energetic and laser-focused consultant, who thrives on unraveling the complex. She is a popular speaker, who addresses topics such as visual communications and the correct way to use PowerPoint as an effective tool for presenters. Reach her at susan@theclarityquotient.com.

The Costs of Putting Together a Webinar
Small businesses, sole proprietors, independent consultants and trainers have many choices when it comes to hosting webinars. They can run it themselves to save money or they can hire someone to manage the process. Invariably the first question asked is, “How much does it cost to do a webinar?”  The three primary areas where money will be spent on a webinar are: Technology, Services, and Promotion. Each has a wide range of options and costs.  This whitepaper explores all three areas.

ConferTel is a leading provider of fully managed webinar services, delivering educational programming, training and lead generation webinars for corporations, associations, government agencies and non-profits. In addition, ConferTel is a software developer of IVR and web-based information services and communications solutions. Providing a range of event driven communications applications, including telephone, web and video conferencing, on demand record/replay, voice/fax broadcast, teleseminars, webinars, webcasting, online training, e-commerce, event management services, and other custom IVR and web-based applications. For more information, visit ConferTel.net

The 5 Best Ways To Deliver Your Content

In our global 24/7 world, it's becoming harder and harder to get "face time" with prospects, current clients, or even all of your employees. Still, it's imperative that you deliver content to these groups. But exactly how you do the delivery--i.e. which method of content delivery you choose--is still very much in your control. And that's a good thing.

This white paper discusses the different mediums for content delivery, including audio
conferences, web conferences, webinars, video conferences, and on-demand playback. We provide the pros and cons for each, as well as examples of industries for which the particular modality might be best suited.


It's hard to talk "about" BeaconLive without talking about our customers. We don't consider ourselves vendors of audio conferencing and web conferencing products. We consider ourselves partners in producing and delivering flawless online content that makes your company look good in front of its customers. With other web conferencing companies, you're often buying their technology. With us, you're investing in our expertise--expertise that's accompanied by state-of-the-art technology. It's this human touch, this incredible customer service, which makes BeaconLive different from all the rest.

6 Ways to Get More Webinar Sign-Ups
Second only to white papers, Webinars are one of the most popular techniques for lead generation in a B2B marketing environment. Because of this, it is extremely important that the landing/registration page for your invitation is well written and easy for the attendees to sign up and scan through the information.  This whitepaper includes six helpful tactics you may want to share with your Web designer and online copywriter to improve registration.

ConferTel is a leading provider of fully managed webinar services, delivering educational programming, training and lead generation webinars for corporations, associations, government agencies and non-profits. In addition, ConferTel is a software developer of IVR and web-based information services and communications solutions. Providing a range of event driven communications applications, including telephone, web and video conferencing, on demand record/replay, voice/fax broadcast, teleseminars, webinars, webcasting, online training, e-commerce, event management services, and other custom IVR and web-based applications. For more information, visit ConferTel.net

Webinar Planning Timeline
For those already doing webinars, this will be a great way to identify what’s already working and improve what isn’t. In addition, it will help new planners avoid many of the common pitfalls and stresses that are endemic to most webinar presentations.

ConferTel is a leading provider of fully managed webinar services, delivering educational programming, training and lead generation webinars for corporations, associations, government agencies and non-profits. In addition, ConferTel is a software developer of IVR and web-based information services and communications solutions. Providing a range of event driven communications applications, including telephone, web and video conferencing, on demand record/replay, voice/fax broadcast, teleseminars, webinars, webcasting, online training, e-commerce, event management services, and other custom IVR and web-based applications. For more information, visit ConferTel.net

How to Keep Your Webinar Attendees from Bailing
Living case stories, delivered on a webcast platform, are some of the strongest examples of effective content marketing.  Rather than presenting a product or sales pitch, a webinar whose focus is a case story relates best practices and lessons learned, instead of demos and pricing.  Emphasis is placed on conceiving rich content to be presented by thought leaders and product experts.  Living case stories secure brand awareness and “top of mindedness”, while converting attendees to fresh new sales leads by collaborating with prospects over content of common interest.

WebAttract is a leading Webinar Demand Creation firm delivering fresh new sales leads, increased brand awareness and enhanced thought leadership within a "turn key", single vendor solution.  We work directly with clients to conceive rich content then present to sizeable audiences attracted by e-prospecting to a well-targeted, demographically-matched contact group.  Our proprietary audience recruitment approach converges traditional subscription-based contact data with social media, resulting in considerably larger, more accurate target lists (27+ million BTB contacts in our database).

Strategies for Monetizing Sponsored Webinars
For publishers, ad agencies, commercial printers and others who are creating and delivering content to/for their customers, the business proposition for offering sponsored webinars is compelling: extend any brand, cost-effectively, while simultaneously creating a new revenue stream.  Learn how an already successful publisher created a profitable new means of revenue generation, enhanced its advertising and e-marketing programs, boosted its value proposition and thought leadership relative to the competition, and increased readership within and outside its core markets, via a sponsored webinar series.

WebAttract is a leading Webinar Demand Creation firm delivering fresh new sales leads, increased brand awareness and enhanced thought leadership within a "turn key", single vendor solution.  We work directly with clients to conceive rich content then present to sizeable audiences attracted by e-prospecting to a well-targeted, demographically-matched contact group.  Our proprietary audience recruitment approach converges traditional subscription-based contact data with social media, resulting in considerably larger, more accurate target lists (27+ million BTB contacts in our database).

8 Best Practices in Webinar Audience Recruitment
We all agree that, regardless of whether you're producing an onsite event, a radio broadcast or an informational webinar, the audience has got to be the top priority.  "What's in it for them?" has to be the driving force behind your content development, your messaging, and your audience recruitment efforts.  For you, successful outcomes are measured in number and quality of attendees, as well as the opportunities they represent for enhanced brand awareness, heightened thought leadership and fresh new sales leads.

WebAttract is a leading Webinar Demand Creation firm delivering fresh new sales leads, increased brand awareness and enhanced thought leadership within a "turn key", single vendor solution.  We work directly with clients to conceive rich content then present to sizeable audiences attracted by e-prospecting to a well-targeted, demographically-matched contact group.  Our proprietary audience recruitment approach converges traditional subscription-based contact data with social media, resulting in considerably larger, more accurate target lists (27+ million BTB contacts in our database).