| Measuring the Value of Your Trade Show Program |
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Over 73% of CFOs cite ROI as a critical factor in their evaluation of trade shows…
Yet, only a small handful of them have the metrics to justify their investment. Marketing programs that don't demonstrate a financial return for the investment are in danger of being cut from the budget. Who is accountable in your company for demonstrating the return on investment (ROI) from your trade show program?
If ROI accountability resides with you, join Barry Siskind, international trade show expert, for this information-packed webinar. Barry teaches those responsible for maximizing the investment in trade shows how to identify and interpret the measurements of trade show success.
- Identify the right success metrics for your trade show program
- Develop a strategy to use metrics to gauge ROI of the trade show program
- Establish benchmarks to create continual program improvement
- Document and present the results of the trade show program
Don't lose your trade show budget because you couldn't justify the investment. Let Barry Siskind help you.
All registrants receive Barry's white paper titled, "Trade Show Perfomance Indicators and Measurement Tools."
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