What is more important, nurture or nature? When it comes to sales, they both are important. Sales DNA refers to the internal qualities required to be successful in sales . Some examples include - no fear of rejection, no need for approval, money motivated, positive outlook and many others.

When a new hire lacks these traits, many frustrating hours of coaching and training will be wasted. The average cost of a hiring mistake in sales is over $100K; that includes hiring, training, management training not to mention lost sales and customers.

This webinar defines the importance of building a sales team with strong DNA. You will learn how different markets need different DNA and be introduced to tools and processes to successfully identify the specific DNA required for your market.

Discussion:
1. Four crucial elements of Sales DNA and their importance to the sales success.
2. Understand which DNA can be improved with coaching and which can’t.
3. Four self-limiting beliefs and their effects on sales performance.
4. 3 coaching tips to overcome a DNA weakness.
5. Tools to accurately measure sales DNA sto improve your sales team.