Sales doesn’t need more low-level leads to parse through, they need well-qualified opportunities. By leveraging profiles and personas, marketers can move buyers farther through the buying cycle and enable sales to focus on selling. B2B complex sales take more touches, involve more people, and require more knowledge transfer.

Marketing has the intelligence to set sales up for success from the very first conversation. Instead of sales re-starting the process at hand-off, they should be able to step into the relationship without slowing momentum or backtracking. Interactive marketing has advantages that can help marketing give sales exactly what they need.

Now marketing can leverage key metrics to ensure they transition buyer engagement right into sales conversations when they’re ready. And you won’t be hearing complaints from sales—in fact, they’ll become your biggest fans!

In this webinar, you’ll discover:
• How to combine personas and profiles for comprehensive prospect insights that power sales success
• How to measure the TRUE impact of new marketing initiatives (and why traditional metrics don’t paint the real picture).
• Key collaboration points with sales teams that shorten time to revenue.
• How closed-loop processes can drive continuous marketing improvements.

Don't miss this opportunity to learn from a leading expert how marketing can give sales more opportunities for customer acquisition.