Small business owners in this country have a problem. It’s such a big problem, in fact, that two out of every three new businesses fail in their first year. At the same time, small businesses have an almost unlimited potential for growth. Those that make it through the critical first twelve months still struggle, despite the fact that they are run by skilled professionals with superlative skills, and a true determination to succeed. Many fail because they let their potential slip away, squandering opportunities to profitably position themselves as Experts.

Expertise is well rewarded in our society. Small business owners know this. But how can they become The Expert?

“How to Get Rich in Your Niche” outlines the seven secret strategies small business owners can use to make the most of their professional prowess by assuming Expert Identities. These strategies are bite-sized portions of mega-corporation’s proven tactics, altered to suit the individual entrepreneur. With a set of practical, step-by-step instructions, “How to Get Rich in Your Niche” teaches entrepreneurs how to grow their small businesses by assuming “Expert Identities,” thereby parlaying their professional prowess directly into profit.

1. Learn how to develop and implement a successful, unified niche marketing strategy for your business.
2. Why becoming a “nichepreneur™” will give you greater profitability, and the ability to offer products and services more efficiently.
3. The 3 step “GEL Formula”: a proven technique that shows you how to find the niche that makes the best use of your skills while yielding maximum profit.
4. 7 Secret Success Strategies” to create, claim, and benefit from an “Expert Identity.”
5. How to become known as a trustworthy source of solid industry information
6. The right way to use media opportunities to get loads of visibility and generate positive publicity.
7. And much, much more…

For over 20 years, I’ve lived the techniques I teach in my programs, and have used them to create my own profitable niche. After starting with a very specific and narrow skill set – centering on the tradeshow exhibiting industry, I’ve parleyed my way into power with an active speaking career. Plus, I’m considered one of the industry’s top experts.

I have thirteen books in print, including Riches in Niches: How to Make it BIG in a small Market,” “Meeting and Event Planning for Dummies,” and “The Complete Idiot’s Guide to Target Marketing” (publication 2009) plus hundreds of magazine and newspaper articles.

“WOW! I have participated in and planned tradeshows as one function of my job for over 7 years, and wonder how I managed to make it through without the help of the Tradeshow Coach. Susan really does a fantastic job in providing quality material for maximum tradeshow effectiveness. Any company that invests in attending tradeshows can not afford to go without a coach. The Tradeshow Coach is my first choice.”
Martha Janoskey, Marketing Manager
Siemens Building Technologies

"Your presentation was one of the highlights of our three-day event, owing to your crisp presentation style and the content, which was exactly the right message for that audience. I truly believe your focus on planning helped us meet our major objective, which was to "raise the bar" on the level of expertise in the group in target marketing."
Kevin J. Lorenc
Director, Marketing Communications
PerkinElmer, Inc.

“After your last teleclass, we managed a 30% increase in our show effectiveness.”
T.J. Seidler, Marketing Manager
BOC Gases