Barry Siskind has advised thousands of companies around the world on trade and consumer shows and face to face marketing challenges. His International Training and Management Company focuses exclusively on solutions for clients looking to generate more revenue from their trade show investment.
Barry works one-on-one with clients on their exhibit strategies, the design and fabrication of exhibits, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth audits, creates successful follow-up programs and evaluates results. He has written “Power Exhibit Marketing” and six other best-selling books.
His ”Exhibiting Diagnostic” and other resource materials have resulted in several joint ventures by other training companies in Europe, South America and the United States who were looking for the expertise he brings to the trade show arena.
Each year he accepts invitations to deliver keynotes at international trade events. A few recent examples are UFI in Moscow, Confexpo in Lisbon, ExpoSystems in Sao Paulo and AITT in Bangkok, The Exhibitors Show in Las Vegas and TS-2 in Philadelphia.
As a business author, Barry Siskind has written seven best-selling books including Bumblebees Can’t Fly, Eagles Must Soar and Powerful Exhibit Marketing. His next book Selling from the Inside Out will be available early 2009. He has also written over 500 original trade articles and industry reports as well as a Guru series for the Centre for Exhibition Industry Research. His syndicated column appears in 23 magazines and newsletters worldwide.
He is certificated at the practitioners level from the Neuro-linguistic Institute and an active member of the Canadian Association of Exposition Management, the Centre for Exhibition Industry Research, the Trade Show Exhibitors Association and the International Association of Exhibitions and Events and has earned a listing in Canada Who's Who.
In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry.
Barry’s energetic, motivational and informative presentation style leaves his audience ready to tackle the challenges of trade show participation.
Visit Barry at www.siskindtraining.com where you can ask for advice, request a copy of his exclusive “Exhibiting Diagnostic or www.siskindtraining.com/product_free.php to download his program “Double Your Trade Show Results Guaranteed”.
Barry consults with private and public sector clients to execute the 5 key components of successful trade show involvement including:
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