Barry Siskind Profile Page
Barry Siskind
Areas of Expertise: Trade Shows
Primary Website: www.siskindtraining.com
PromoCode: 47fbcda4
Beacon Room: bew5200
 

My Bio

Speaker Bio:


Barry Siskind has advised thousands of companies around the world on trade and consumer shows and face to face marketing challenges. His International Training and Management Company focuses exclusively on solutions for clients looking to generate more revenue from their trade show investment.

Barry works one-on-one with clients on their exhibit strategies, the design and fabrication of exhibits, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth audits, creates successful follow-up programs and evaluates results. He has written “Power Exhibit Marketing” and six other best-selling books.


His ”Exhibiting Diagnostic” and other resource materials have resulted in several joint ventures by other training companies in Europe, South America and the United States who were looking for the expertise he brings to the trade show arena.

Each year he accepts invitations to deliver keynotes at international trade events. A few recent examples are UFI in Moscow, Confexpo in Lisbon, ExpoSystems in Sao Paulo and AITT in Bangkok, The Exhibitors Show in Las Vegas and TS-2 in Philadelphia.

As a business author, Barry Siskind has written seven best-selling books including Bumblebees Can’t Fly, Eagles Must Soar and Powerful Exhibit Marketing. His next book Selling from the Inside Out will be available early 2009. He has also written over 500 original trade articles and industry reports as well as a Guru series for the Centre for Exhibition Industry Research. His syndicated column appears in 23 magazines and newsletters worldwide.

He is certificated at the practitioners level from the Neuro-linguistic Institute and an active member of the Canadian Association of Exposition Management, the Centre for Exhibition Industry Research, the Trade Show Exhibitors Association and the International Association of Exhibitions and Events and has earned a listing in Canada Who's Who.

In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry.

Barry’s energetic, motivational and informative presentation style leaves his audience ready to tackle the challenges of trade show participation.

Visit Barry at
www.siskindtraining.com where you can ask for advice, request a copy of his exclusive “Exhibiting Diagnostic or www.siskindtraining.com/product_free.php to download his program “Double Your Trade Show Results Guaranteed”.

Barry consults with private and public sector clients to execute the 5 key components of successful trade show involvement including:

My Books

Book #1: Powerful Exhibit Marketing
Book #2: The Successful Exhibitors DVD

My Testimonials

Author 4: Workshop participant, Emco Wheaton
Testimonial 4: "I thought I was following up our trade show leads effectively but Barry has opened my eyes to so many possibilities that I was missing. Thanks"
Testimonial 5: Thank you for a great presentation this week. Your talk was engaging & well put together. The team continues to talk about some of the valuable tidbits of information that you shared and we as a Leadership Team are going to make sure we follow-up on some of those ideas and make sure they are put into practice.
Testimonial 6:
I attended your Booth Camp seminar and wanted to let you know that after our 1st of the show (today is still to come) we are very pleased with the results. We didn’t have time to implement the details about adding lighting or motion into our booth. We will try that next time to see how it compares. We used your techniques for what to say to people, keep asking questions to control the conversation etc. We have almost reached our “show goal” for new potential customers after only one day. I just wanted to take a minute to let you know that your suggestions are working AND my boss is very happy that we aren’t just wasting time being there. Best regards,Liz Yuen Visit us at Booth #214 at the CanWest Hort ShowSept 29th & 30th Pacific West Perennial Growers Ltd.22051 56th AvenueLangley, B.C. V2Y 2 M8phone: 604-532-1898fax: 604-532-1897
Testimonial 3: After our salespeople heard you speak they were all fired up and said it was the best presentation they had ever attended. Those who did not attend missed a really important event
Author 3: Allied Beauty Asssociation
Testimonial 1: Barry provided us with some amazing tips that we will definitely use at the Bizexpo. His presentation was very focused and factual and will provide for effective results at our booth. Great value. Thanks
Author 2: Qi Fan, Conference & Event Planning Coordinator, TSEA
Testimonial 2: Your rating is pretty awesome from last webinar we did together.
Author 1: London Chamber of Commerce member
Author 5: Nestle HealthCare Nutrition Canada
Author 6: Pacific West Perennials, Vancouver, Canada
Testimonial 7:
Thanks so much for today’s Buyer’s Webinar! Your enthusiasm is great and helps keep a static presentation alive. I appreciated how you incorporated our teleconference input into your presentation – it made it quite relevant.
Author 7: Saint Mary's University

My Articles

My Webinars

February 23rd at 1:00PM Eastern Time Turn Your Tradeshow Booth into an Experiential Environment
March 29th at 1:00PM Eastern Time Develop Powerful Booth Staff
April 26th at 1:00PM Eastern Time Get ROI From Your Trade Show Giveaway
May 24th at 1:00PM Eastern Time Create a Trade Show Booth That Attendees Cannot Ignore
June 20th at 1:00PM Eastern Time Measuring the Value of Your Trade Show Program