“Shannon and her firm provide outstanding services. They are experts in the field of sales and marketing planning and execution. In our experience they are always on time and on budget, and provide terrific value at a very competitive price.”
-- Leo Muller

“Shannon is someone who understands how to turn marketing strategies into sales results to support your marketing and sales leaders. She helped us finalize our marketing strategy, validated our sales process, provided resources to kick start our sales efforts and validate our results. I highly recommend Shannon if you are starting or fine tuning your marketing and sales initiatives.”
-- Tony Lael

“Shannon knows sales and marketing! She is the expert. She knows how to dive into a business and its market and bring to the surface the keys to successful marketing and sales. She also is very creative and can figure out how to make plans fit budgets and get maximum benefit. Take one of her classes and you will know she's the expert.”
-- Frank Coker

“I attended some of Shannon's workshops and found her way of making sales and marketing approachable and practical for the small business owner. To this day, nearly a year and a half later, I refer to the notes from conversations that I've had with Shannon and to the workbooks that she provides at her workshops. I am very impressed with her knowledge and ability to clearly weave sales and maketing.”
-- Jeanette Nyden

“Shannon is truly gifted at what she does. Bold, direct, knowledgeable and truly interested in the success of her clients. I attended her all-day seminar and not a single minute was wasted time – I only wanted more. Not to mention that her Columbia Tower Club location includes a fabulous lunch and fantastic view to add to the exciting presentation. Seek her out. You'll be pleasantly rewarded.”
-- Stephanie Cooper

 
Using Sales Compensation Plans to Achieve Revenue Targets
Presented by Shannon Kavanaugh

One of the most critical decisions that a company makes is how to compensate its sales organization. Many plans don’t align compensation reward with the desired sales activities, which leads to underperformance and frustration. When sales compensation plans are aligned with the goals of the company, the sales team has clear focus, motivation, and direction… and the company gets the results it desires.

Shannon Kavanaugh, sales compensation expert and founder of Go-To-Market Strategies, has helped hundreds of companies develop the right compensation plan for their sales organization. She teaches you how to design a compensation plan that ensures your sales team is rewarded consistent with the goals of the company.

In this webinar, you’ll discover:
  • Strategies to identify the right compensation model for your company
  • 7 key components of an effective sales compensation plan
  • How to influence your sales team’s activity-level by adjusting the pay-mix
  • Effective compensation elements that get your sales team motivated
  • How to develop your company’s “commission calculator”

All registrants receive Shannon’s sales compensation template, which will help you design the right sales compensation plan for your company.

Can't make it to the webinar? As a paid registrant, you receive the flash recording of the webinar even if you are unable to attend.

Suggested Attendees: Business executives responsible for developing sales compensation plans

About the Presenter:
As the President and founder of Go-To-Market Strategies, Shannon Kavanaugh has over 18 years of experience in sales and marketing of products and services in the high-tech and manufacturing industries. She is responsible for the strategic direction and management of the Seattle-based sales and marketing resource center, is an author of sales and marketing articles, frequently speaks on sales and marketing topics nationwide, and holds a BA from the University of Washington.

 
 

 

Presenter:
Shannon Kavanaugh

 
Topic:
Business Coaching, Leadership/Management, Sales

 
Date & Time:
Tuesday, July 21, 2009
02:30 PM — 03:30 PM
EASTERN TIME
 
Registration Fee:
$99 USD
Per Connection