Tag, You're It: How Taglines Can Take Your Company from Bland to Brand
|
|
Presented by Sandra Sellani
|
“The Ultimate Driving Machine”, “Don’t Squeeze the Charmin” and “Just Do It” are just a few famous taglines that have helped shape powerful brand identities. And you don’t need to be a Fortune 500 company to have one. Taglines help us focus on our brand essence and help others remember our brands. But there’s more to a tagline than a great one liner.
Learn:
- Why taglines are crucial for your brand
- The difference between a tagline and a byline and why you need both
- How to best create a tagline that captures the essence of your company
You’ll develop the skills your need to get started on one of the most important parts of your branding campaign – your tagline.
|
Suggested Attendees: Marketing professionals, entrepreneurs, business executives, and small business owners
|
| About the Presenter: |
|
She's known by audiences and clients as "The Cure for the Common Brand." Author, consultant and speaker Sandra Sellani is Principal of The Sellani Group Brand Strategists, a Newport Beach based consultancy that specializes in service industry branding and marketing. Sandra is the past Vice President of Marketing for Sperry Van Ness International, Inc. a commercial real estate brokerage firm that grew from $2.1 to $11 billion in sales during ... read more |
|
|
|
