Branding Blunders and How to Avoid Them!
Learn the secrets to effective branding
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Presented by Sandra Sellani
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Is your brand increasing your corporate value or destroying your company? Since your brand is your face in the marketplace, there is no room for error! But, errors have been made by others…there is no excuse for repeating them and suffering the same consequences.
Sandra Sellani, national branding expert and author of "What's Your BQ?" shares the biggest branding blunders companies make. She teaches strategies and tactics to ensure you don't make the same mistakes. You also learn how to take advantage of your competitor's branding blunders.
Webinar Takeaways:
- Branding blunders other companies have made
- Methods to evaluate your brand
- Strategies to position your brand as you intend
- Techniques to take advantage of the branding mistakes your competitors make
All registrants will receive Sandra’s BQ (Brand Quotient) test. This assessment helps to expose your brands strengths and weaknesses.
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Suggested Attendees: Business leaders responsible for corporate strategy and branding
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| About the Presenter: |
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She's known by audiences and clients as "The Cure for the Common Brand." Author, consultant and speaker Sandra Sellani is Principal of The Sellani Group Brand Strategists, a Newport Beach based consultancy that specializes in service industry branding and marketing. Sandra is the past Vice President of Marketing for Sperry Van Ness International, Inc. a commercial real estate brokerage firm that grew from $2.1 to $11 billion in sales during ... read more |
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