Create the RIGHT Brand Strategy for Your Company
Increase profits through branding
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Presented by Sandra Sellani
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80% of all brands fail upon introduction to the marketplace! In a stressed economy, companies are reviewing their corporate strategy and making changes to respond to market demands. Yet, few recognize that branding is the foundation of all corporate strategy. Woven into every aspect of the company, your brand impacts everything from sales…to employee communication…to the end user. If you are analyzing your corporate strategy, the plan must start with a brand evaluation, but how do you evaluate a brand?
Sandra Sellani, national branding expert and author of "What's Your BQ?" teaches proven strategies and tactics to help you evaluate your brand. Using her proprietary methodology, she shows you how to identify your brand's strengths and weaknesses so you can formulate the right brand strategy for your company to grow your bottom-line.
Webinar Takeaways:
- Create a powerful brand strategy that positions you ahead of your competitors
- Build the branding infrastructure and establish systems that communicate the brand company-wide
- Leverage your brand to generate higher profit margins for your products and services
- Use the 4 most important letters in branding
All registrants will receive Sandra’s BQ (Brand Quotient) test. This assessment helps to expose your brands strengths and weaknesses.
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Suggested Attendees: Business leaders responsible for corporate strategy and branding
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| About the Presenter: |
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She's known by audiences and clients as "The Cure for the Common Brand." Author, consultant and speaker Sandra Sellani is Principal of The Sellani Group Brand Strategists, a Newport Beach based consultancy that specializes in service industry branding and marketing. Sandra is the past Vice President of Marketing for Sperry Van Ness International, Inc. a commercial real estate brokerage firm that grew from $2.1 to $11 billion in sales during ... read more |
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