Dude, Where's My Brand? Five Things Every Company Must Know Before Their Brand Disappears
|
|
Presented by Sandra Sellani
|
Sometimes the greatest threat to your brand comes from within! Well meaning sales people, poorly executed campaigns and poor communications can thrust you into “no brand’s land”. Learn the big picture behind branding so you’ll know where your brand is at all times.
We’ll discuss:
- How sales people unknowingly dilute the brand and how to prevent that from happening
- Employees – your secret brand weapon
- Methods to make sure that your clients’ perception of the brand is favorable
|
Suggested Attendees: Small business owners, marketing professionals, business executives, and entrepreneurs
|
| About the Presenter: |
|
She's known by audiences and clients as "The Cure for the Common Brand." Author, consultant and speaker Sandra Sellani is Principal of The Sellani Group Brand Strategists, a Newport Beach based consultancy that specializes in service industry branding and marketing. Sandra is the past Vice President of Marketing for Sperry Van Ness International, Inc. a commercial real estate brokerage firm that grew from $2.1 to $11 billion in sales during ... read more |
|
|
The registration period is over.
|
