Marketing to Generation Y: What You Can't Afford Not to Know
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Presented by Bea Fields
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Generation Y. You’ve heard that they don’t watch TV, and you’ve been told that they don’t read that much. Your research tells you that you can’t target them through MTV, and you certainly can’t tell Gen Y what’s cool. So how do you reach these 71 million “Millennials” that spend over 200 billion dollars annually and will soon replace the baby boomer generation as the largest percentage of the workforce? The answer is simple—you STOP marketing to them.
This presentation will provide audience members with a modern day approach to attracting the largest and youngest buying generation in history. During this presentation, the following points will be covered:
• The 15 Brands that Generation Y is most loyal to and why
• What makes a brand “Gen Y Cool”?
• What marketing and sales approaches are turn-offs for Generation Y?
• The top seven marketing strategies which will have Generation Y buying from you for the next decade
• Rebranding for Generation Y: What are your next steps?
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Suggested Attendees: Human resources professionals, small business owners, business executives, marketing professionals, and entrepreneurs
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| About the Presenter: |
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Bea Fields is the President of Bea Fields Companies, Inc. (http://BeaFields.com) and the Founder of Five Star Leader Coaching and Training (http://fivestarleader.com), a leadership consulting firm currently serving over 800 clients world-wide. Her latest book, co-authored with Scott Wilder, Jim Bunch and Rob Newbold, Millennial Leaders: Success Stories From Today's Most Brilliant Generation Y Leaders (http://MillennialLeaders.com) is now on sale through Barnes & Noble and Amazon. The new book explores ... read more |
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