Tens of thousands of dollars are invested in a successful trade show, but many forget one of the most critical elements for a successful trade show…the trade show team.

Which employees should be at the show? What should they be doing while in the booth to generate results? And, how will success be measured? The answers to these questions are the keys to a successful trade show.

Barry Siskind, international trade show guru and author of “Powerful Exhibit Marketing,” is dedicated to helping you maximize the results from your trade show investment. Barry teaches you to identify, develop, and measure the best on-site team for your trade show.

In this webinar, you’ll learn:

• Criteria for selecting the right booth team based on the desired goals
• Critical skills and tools to share with your booth team…empowering them to deliver
• How to perform a pre-show briefing to rally the team
• Effective techniques for on-site coaching to maximize lead generation
• Ideas to reward your team for generating the expected results

All registrants receive Barry’s Siskind’s white paper, "The Six People You Are Likely to Meet at Any Trade Show.”