Is your revenue drying up? Are your customers delaying purchases? Are current customers becoming more costly to serve? Given the difficult economic times, how do you not only hold onto what you have, but actually acquire more customers—at greater profits?

Research has shown that companies that kept their wits about them during major recessions actually grew during the recession and even more rapidly for at least three years afterwards. During this highly interactive workshop, you’ll learn the three most critical steps you can take now to protect your current customer base and capture more profitable customers that will stay with you long after the rebound. You’ll defy the gloom and doom predictions of everyone around you and actually grow your business through a recession.

Webinar Takeaways:
• Understand why not all customers are created equal, and how to separate the most profitable from the least
• Discover ways to protect your most profitable customers as they start making value trade-offs
• Uncover new opportunities within your customer base to grow revenue and profits
• Learn how to identify and acquire new, highly profitable prospects who are “trading down” from your upper-tier competitors

This program will provide practical, take-action-tomorrow learnings based on real-life experiences and hands-on examples drawn from Curtis' experience in consulting to large companies such as Microsoft and Intuit as well as numerous small businesses like yours.