Join fellow sales professionals and business owners in learning about the factors that influence how prospective buyers make decisions.

By approaching the sale of your product or service from your buyer's perspective, you can dramatically shorten your sales cycles, outfox your competitors, and close more business - faster!

In this 60-minute webinar, you'll hear and share practical, real-life examples and success stories from and with both the presenter and fellow participants. You'll learn about

• the complex dynamics of the buying process in organizations, and how to use your understanding of these dynamics to your advantage
  
  
• the triggers that motivate buyers to act - or not act
  
  
• the roles members of a buying committee play - who you must win over in order to seal the deal, and how to do so
  
  
• the role that personal needs play in an individual's decision-making process

You'll also come away from this webinar with strategies for resolving your prospect's hidden fears and concerns - the remaining obstacles that stand in the way of closing the business. You'll even be provided with actual phrases you can use.