This presentation will give you alternatives to pricing your products and/or services based on client-perceived value, rather than cost-plus formulas.  By learning to avoid the deleterious consequences of cost-plus pricing, you will communicate better with customers, be able to discover their expectations up-front, involve them in establishing the scope and value of your offerings, speed-up accounts receivable collection, enhance loyalty and retention, and increase your profitability.

Major Topics
• The Labor Theory of Value vs. The Subjective Theory of Value
• Utilizing Price-led costing
• Price psychology and emotions
• Offering a Service Guarantee
• Who’s in charge of value in your company?
• Establishing a Pricing Cartel and appointing a Chief Value Officer (CVO)
• Questions & Answers

Any businessperson who is interested in being among the leaders moving away from the cost-plus pricing to achieve a competitive differentiation, and who is tired of sacrificing profits to sub-optimal pricing, should join in this revolutionary program.