More people use mobile phones than the Internet, but few companies are leveraging mobile in their marketing practices. Many think that mobile marketing is just for the big guys … not true! Should you use text-messaging? iPhone apps? Both? Well-executed mobile marketing campaigns can reach double-digit response rates, if you know how to execute them.

Kelly McIvor, 17-year mobile marketing thought leader and University of Washington Graduate School of Communications mobile marketing professor, helps small and mid-sized businesses implement mobile marketing strategies to expand their reach. He teaches you the step-by-step process to successfully leveraging mobile marketing in your B2C business. Attend this virtual training course and you will learn how to effectively design your mobile marketing campaign.

In this webinar, you'll learn how to:
• Analyze your business to make informed decisions about mobile marketing
• Prepare your company to "think mobile" which is different from other marketing programs that you've implemented
• Build your mobile marketing strategy and integrate it into your overall marketing plan
• Select the right techniques for your campaign including: text messaging, iPhone/Droid apps, mobile web, and more
• Pick the right mobile marketing players to support your campaign

As an added bonus, the first 50 registrants receive The Mobile Marketing Workshop Resource Guide (a $39 value).