"This is a very practical presentation that will help members enhance their ability to sell their products better, attract talent better, and create an overall better impression of their company on the Internet. Philippa is a perfect fit for these tough economic times when members want real take-aways from the meetings."
-- Phil Enscoe, TEC Midwest Chair

"I enjoyed your session immensely! Your information was extremely pragmatic, constructive and specific. It is not often one finds such an applicable experience delivered with immediate impact. THANK YOU!"
-- Gazo Namoglu, CEO, Arris Systems, Inc.

"I wanted to thank you for providing excellent advice to our “Compass” audience on how to improve their Websites . . . I suspect thousands of our readers will benefit from it."
-- John Sequerth, Publications Manager, UPS

"Philippa's presentation was the best discussion I've seen on website strategic development. She does an exceptional job of expressing her ideas on how companies can apply standard processes to their website planning. She provided the quantifiable types of answers I was looking for in measuring the strategic value of our corporate site."
-- Glen Fishler, CEO, Environmental & Occupational Risk Management, Inc.

"Philippa Gamse captivated my audience with her exceptional knowledge of how to create a website that emotionally connects with your visitors. On a scale of 1-10, she was a million! Not only did she provide a fast-paced, information packed format but she engaged my audience beautifully."
-- Annie Jennings, Annie Jennings PR

 
Find Your Website Leaks…And Repair Them
Learn how to leverage your website investment to drive revenue
Presented by Philippa Gamse

"Our website is great…I think." If you are like most business leaders, you don't know if your website is attracting the right traffic, directing visitors to the best pages, or keeping them on the site. In essence, your website has leaks! There's money that you are spending on your website that you shouldn't … and revenue you aren't getting from your website that you should.

Philippa Gamse, web strategy consultant and founder of Websites That Win, helps companies analyze their website, measure performance, and direct their investment in the website. She teaches you the most common areas (and subtle nuances) where websites fail…and how to fix them. Because you have Google Analytics, you may think you have comprehensive visibility into the website's performance, but as Philippa will show you, there is a whole dimension you are missing….and it's impacting your top and bottom-line.

In this webinar, you'll learn how to:
• Analyze your website and quickly find the most common issues…including SEO
• Look beneath the surface for more subtle leaks that negatively impact performance
• Diagnose the problems and prioritize them for resolution
• Wisely invest in your website to drive revenue
• Use specialized techniques to prevent leaks from occurring in the future
• Identify gaps between your social media campaign and your website

This virtual training course is the best sixty-minute investment you can make in your business today!

As an added bonus, the first 50 registrants receive Philippa's "Leaky Websites" tip sheet to help you implement the teachings from this session.
 


Suggested Attendees: Anyone responsible for the corporate website or social media presence including: business owners, business executives, and marketing leaders

About the Presenter:
An Internet strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. She formed her own consulting and speaking practice in 1995. Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your Web presence. Clients report significant improvement in quality Web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations. Philippa was the sole expert for the cover story on effective Web strategies for UPS "Compass" Magazine Fall 2009, distributed to over 1million businesses. Her book "42 Rules for a Winning Web Presence" will be published in June ... read more

 
 

 

Presenter:
Philippa Gamse

 
Topic:
Business Strategy, Marketing, Social Media

 
Date & Time:
Wednesday, August 04, 2010
02:30 PM — 03:30 PM
EASTERN TIME
 
Registration Fee:
$99 USD
Per Connection