"I haven't seen my group this motivated in years!"
-- Bob Richard, Director, Monday Network
"Thanks for a fabulous presentation, Ken!"
-- Fred Green, Director, CEO Club of Boston
"Ken showed us how to get ahead and stay ahead!"
-- Steve Paulson, VP Programs, IMC New England
"Your talk motivated me to go home and read your book!"
-- Judy Sharma, Trainer, The Career Place
"Ken, the evaluations for our 'Business Writing' event were great... but you probably already knew that!"
-- Dave Wright, Program Liaison, Center for Entrepreneurial Growth
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Should You Write a Business Book?
What Every Potential Author Should Know Before Writing a Single Word
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Presented by Ken Lizotte
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As any published author will tell you, writing a book will help grow your business. But writing a book can consume massive amounts of time, cost a lot of money, and distract you from the business of serving your clients. Before jumping on the book-writing bandwagon, discover the questions to ask to determine whether it’s the right move for you.
Ken Lizotte, thought leader and author of five books, has helped over 50 business experts become published authors. He brings clarity to the nebulous publishing world by helping his clients make informed decisions. To become a successful author without negatively impacting your business, there are strategic choices and important decisions to make. Ken serves as your tour guide, walking you through the publishing process.
In this webinar, you will learn:
- How to select a book topic that best positions your expertise
- Secret techniques for effectively writing your manuscript to save you time and money
- Pros and cons of the different publishing methods so you can select the best path
- What publishers look for in a business book and how to best approach them
- Customized "business-building" book promotion strategies
As an added bonus, you’ll receive Ken's eBook, "The Expert's Edge Primer," containing highlights from his book, published by McGraw-Hill, and a tool to help you implement the teachings from this webinar.
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Suggested Attendees: Entrepreneurs, Consultants, Business Owners, Professional Speakers
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| About the Presenter: |
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Ken Lizotte CMC is author of ”The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time” (McGraw-Hill) which explores how consultants, business owners, entrepreneurs, attorneys, professional servcies firms, expert professionals and entire companies can position themselves as “thoughtleaders” in their field and industry. Ken demonstrates in his book how thoughtleading offers superior competitive advantages, higher career satisfaction and... increased income!
Founder and Chief Imaginative Officer (CIO) of emerson consulting group inc. (Concord MA) which specializes in transforming experts into thoughtleaders, Ken speaks to business grous and conferences on such topics as getting published, staying creativie, work/family balance and career success. He’s an active member of IMC USA, co-founder of the National Writers Union, a seminar leader since 1996 at Harvard University's Extension School and former columnist for the American Management Association.
Contact Ken at 978-371-0442 or via ken@thoughtleading.com or via his website: www.thoughtleading.com. To learn more about his book, visit www.theexpertsedge.com |
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