"I haven't seen my group this motivated in years!"
-- Bob Richard, Director, Monday Network
"Thanks for a fabulous presentation, Ken!"
-- Fred Green, Director, CEO Club of Boston
"Ken showed us how to get ahead and stay ahead!"
-- Steve Paulson, VP Programs, IMC New England
"Your talk motivated me to go home and read your book!"
-- Judy Sharma, Trainer, The Career Place
"Ken, the evaluations for our 'Business Writing' event were great... but you probably already knew that!"
-- Dave Wright, Program Liaison, Center for Entrepreneurial Growth
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Article Publishing to Grow Your Business or Consulting Firm
How to Build Your Reputation and Generate Revenue Using Articles
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Presented by Ken Lizotte
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The first thing clients do when looking for a consultant or researching your business is to check Google. One of the easiest ways to dominate search engine results is article marketing. Done correctly, articles help prove your expertise and generate leads. Incorrectly, article marketing becomes a drain on your time … and can even damage your reputation.
Ken Lizotte, author of "The Expert's Edge: Become the Go-To Authority People Turn to Every Time" and author of more than 750 articles, teaches you how to increase your presence on the Internet through article writing. You will learn his proven, three-step process to write compelling articles … get them published … and use them as effective marketing tools. As a consultant, you will become recognized as an expert in your field and, not only win the business, but command a higher price for your services.
In this webinar, you will learn how to:
- Develop article ideas that position your expertise
- Avoid writers block and keep the ideas flowing
- Identify your "target publications"
- Creatively pitch your ideas to editors with a fool-proof approach
- Prevent embarrassing article publishing mistakes that brand you as an amateur
- Leverage your articles to generate new clients
As an added bonus, you will receive the Business Expert Webinars list of websites that publish your articles for free.
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Suggested Attendees: Entrepreneurs, Consultants, Business Owners, Professional Speakers
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| About the Presenter: |
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Ken Lizotte CMC is author of ”The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time” (McGraw-Hill) which explores how consultants, business owners, entrepreneurs, attorneys, professional servcies firms, expert professionals and entire companies can position themselves as “thoughtleaders” in their field and industry. Ken demonstrates in his book how thoughtleading offers superior competitive advantages, higher career satisfaction and... increased income!
Founder and Chief Imaginative Officer (CIO) of emerson consulting group inc. (Concord MA) which specializes in transforming experts into thoughtleaders, Ken speaks to business grous and conferences on such topics as getting published, staying creativie, work/family balance and career success. He’s an active member of IMC USA, co-founder of the National Writers Union, a seminar leader since 1996 at Harvard University's Extension School and former columnist for the American Management Association.
Contact Ken at 978-371-0442 or via ken@thoughtleading.com or via his website: www.thoughtleading.com. To learn more about his book, visit www.theexpertsedge.com |
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