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I appreciated the Ethical Persuasion approach and the documented research presented in the Leadership Strategies Program. This gives me insight into how to communicate and persuade an individual or group. Definitely any mid and upper management person could benefit!
-- Scott Handy, CEO Cass County Electric Coop
We were looking for something to challenge us and give us an edge in introducing our new Sunbutter products. Harlan's program gave us more than we expected. We now not only look at our selling process differently but our marketing as well.
-- Dan Hofland, VP Red River Commodities
Being made aware of how powerful the questioning methods can be.Harlan has a broad base of reference when it comes to sales which helps him to make things relative to our situation.
-- Jan Blake, Account Rep United Sugars
The concepts and ideas attained during this training continues to be invaluable. Such tools as the Mastering of Questions and obtaining a clear picture of our customer's real needs have enabled StrataCom to build profound relationships with our current customers and future customers.The entire StrataCom team highly recommends this program to any company considering a fresh approach to their sales process. The interaction, samples and coaching made the new ideas come to life for us!
-- Steve Jones, President
Gaining the ability to answer objections from customers. This training helped me to save time, improve productivity and increase sales.
-- Steve Gease, Sales, Stenerson Lumber
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How to Talk Like Your Customer to Win the Account
Create a solution language to move the sale to close
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Presented by Harlan Goerger
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"I don't get it… the salespeople have the product knowledge, but still they are not hitting the sales targets! What's missing?" They may have product knowledge, but are they leveraging it correctly? Customers say they want solutions, but are your salespeople simply dumping product knowledge on them instead. This causes prospects to zero-in on your price! Is this approach costing you and your team time, frustration, and revenue?
Harlan Goerger has been training and developing sales teams for 30 years. Author of "The Selling Gap, Selling Strategies for the 21st Century," he presents proven strategies that have resulted in 400%+ growth for some of his clients. By applying these ideas, sales teams communicate better, present solutions prospective buyers understand and close more sales at higher margins.
In this webinar, you will learn to:
• Create a language that connects salespeople with their prospects… in an instant
• Look at products/services from the prospects point of view and talk their language
• Apply a simple 4-step tool that translates product knowledge into meaningful dialogue
• Create powerful questions that expose customer's real issues
• Lead clients through the sale so they buy solutions not the product
All registrants will also receive Harlan's podcast titled, "Mastering Questions."
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Suggested Attendees: Salespeople, sales managers, marketing professionals, and business owners
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| About the Presenter: |
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Sales Expert and Trainer Harlan Goerger (Gr-Gr) brings almost three decades of experience to modern sales. Author of The Selling Gap and over 100 articles on sales & sales management, Harlan provides the proven ideas that change thinking, skills and results for your team.
By applying innovative ideas provided by Harlan, many of his clients have seen growth numbers into the 400% level!
Through the application of modern scientific persuasion and influence tools, salespeople perform better, leaders lead better! ... read more |
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