The quality of work is exemplary - on budget, on time, with constant communication. ProfitPATH's help has always been professional, innovative and intuitive. We have found it a a pleasure to have worked with Jim for more than 6 years. "
-- Rick Henry President/Owner, Microcel Technical Services

We needed to develop a strategy statement. Jim worked with me to develop a process for a 2 day offsite. Thanks to his excellent facilitation skills, even the most inexperienced members of the team were active participants in the discussions and as a result we met all of our objectives."
-- Hazel Wheldon, Vice President, Clinical and Education Division, MHS Inc.

Paradigm Shift engaged Profit Path to focus our planning efforts. Jim's ability to help us look at issues, resolve conflicts and provide practical advice have helped us both identify new strategies, meaningful tactical plans and we are now moving toward achieving those objectives.
-- Dave Love, COO Paradigm Shift Technology Group Inc.

During the course of updating our Business Plan we required input and advice with regard to our format and contents. Jim supplied some great layouts and tools to help with our forecasts. He quickly understood the dynamics of our business and helped us to make our points clear and concise.
-- Karen Dmyterko, Jebco Industries Inc.

Jim's advice has quickly improved my company's revenues. His experience and knowledge is immediately evident as he can clearly communicate his understanding of what needs to be done to grow a business....Jim encourages you...to think outside your normal space and from different perspectives.
-- Herman Colquhoun Jr., President, Dot TV2

As an entrepreneur, I occasionally run into situations where I am uncertain about what is the right 'business management' thing to do. ProfitPATH's observations and counsel have been a significant factor in helping me deal with a number of serious issues
-- Sandy Edwards, Partner, Ellis Associates Inc

 
How to Find Profitable Customers
Maximize your marketing budget by learning how to develop campaigns aligned with the strengths of your business.
Presented by Jim Stewart

How much have you reduced your marketing budget? Ten percent? Twenty percent? Every dollar you invest in marketing campaigns must yield a high return. Yet, many marketing strategies fail because the company doesn't truly understand its customers, why they buy, and why they leave.

Jim Stewart, business growth expert and founder of Profit Path, helps business leaders profitably grow their businesses. He provides you with key insights that help you understand why your customers buy from you and develop marketing strategies to find more of them. Before you spend another dollar on marketing, learn how to target your most profitable potential customers to grow your business.

In this webinar, you'll learn how to:
• Identify the common attributes of your most profitable customers to develop a profile of your ideal customer.
• Analyze your current clients to find out why they first bought from you and why continue to buy
• Increase the ROI on your marketing campaigns through tests and focus
• Use cost effective tools to find more customers that match your ideal client profile
• Compete on your corporate strengths…not price

As an added bonus, the first 50 registrants receive Jim's customer analysis tip sheet.


Suggested Attendees: Small and mid-sized business owners, executives, and managers; marketing and sales executives

About the Presenter:
Jim Stewart is the founder of ProfitPATH, a strategy consulting practice specializing in driving business growth in owner managed companies. For 11 years he has helped business owners make more profit while running their company and more money when they sell the business. Before that Jim spent 25 years in major corporations in Canada and Internationally, holding positions as a Marketing and Sales Executive before becoming CEO of the Canadian subsidiary of one of the companies. Jim has been interviewed for Television and publishes articles on growth related topics. He has an MBA from the University of Toronto. ... read more

 
 

 

Presenter:
Jim Stewart

 
Topic:
Leadership/Management, Marketing, Sales

 
Date & Time:
Wednesday, November 17, 2010
11:30 AM — 12:30 PM
EASTERN TIME
 
Registration Fee:
$99 USD
Per Connection