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Barry provided us with some amazing tips that we will definitely use at the Bizexpo. His presentation was very focused and factual and will provide for effective results at our booth. Great value. Thanks
-- London Chamber of Commerce member
Your rating is pretty awesome from last webinar we did together.
-- Qi Fan, Conference & Event Planning Coordinator, TSEA
After our salespeople heard you speak they were all fired up and said it was the best presentation they had ever attended. Those who did not attend missed a really important event
-- Allied Beauty Asssociation
"I thought I was following up our trade show leads effectively but Barry has opened my eyes to so many possibilities that I was missing. Thanks"
-- Workshop participant, Emco Wheaton
Thank you for a great presentation this week. Your talk was engaging & well put together. The team continues to talk about some of the valuable tidbits of information that you shared and we as a Leadership Team are going to make sure we follow-up on some of those ideas and make sure they are put into practice.
-- Nestle HealthCare Nutrition Canada
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Measuring the Value of Your Trade Show Program
Learn the secrets to maximizing your investment in trade shows
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Presented by Barry Siskind
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Over 73% of CFOs cite ROI as a critical factor in their evaluation of trade shows…
Yet, only a small handful of them have the metrics to justify their investment. Marketing programs that don't demonstrate a financial return for the investment are in danger of being cut from the budget. Who is accountable in your company for demonstrating the return on investment (ROI) from your trade show program? Don't lose your trade show budget because you couldn't justify the investment.
If ROI accountability resides with you, join Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and trade show expert and Fortune 500 consultant, for this information-packed webinar. Barry teaches those responsible for maximizing the investment in trade shows how to identify and interpret the measurements of trade show success.
During this webinar you will learn to:
• Identify the right success metrics for your trade show program
• Develop a strategy to use metrics to gauge ROI of the trade show program
• Establish benchmarks to create continual program improvement
• Document and present the results of the trade show program
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Suggested Attendees: Anyone responsible for the success of the company's tradeshows
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| About the Presenter: |
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Barry Siskind has advised thousands of companies around the world on trade and consumer shows and face to face marketing challenges. His International Training and Management Company focuses exclusively on solutions for clients looking to generate more revenue from their trade show investment.
Barry works one-on-one with clients on their exhibit strategies, the design and fabrication of exhibits, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth ... read more |
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