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Barry provided us with some amazing tips that we will definitely use at the Bizexpo. His presentation was very focused and factual and will provide for effective results at our booth. Great value. Thanks
-- London Chamber of Commerce member
Your rating is pretty awesome from last webinar we did together.
-- Qi Fan, Conference & Event Planning Coordinator, TSEA
After our salespeople heard you speak they were all fired up and said it was the best presentation they had ever attended. Those who did not attend missed a really important event
-- Allied Beauty Asssociation
"I thought I was following up our trade show leads effectively but Barry has opened my eyes to so many possibilities that I was missing. Thanks"
-- Workshop participant, Emco Wheaton
Thank you for a great presentation this week. Your talk was engaging & well put together. The team continues to talk about some of the valuable tidbits of information that you shared and we as a Leadership Team are going to make sure we follow-up on some of those ideas and make sure they are put into practice.
-- Nestle HealthCare Nutrition Canada
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Run An Effective Pre-Trade Show Briefing for Your Team
Learn to prepare your booth team for a successful tradeshow
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Presented by Barry Siskind
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A pre-show briefing is one of an exhibit managers’ most important jobs. Now you can conduct your own in less than an hour.
Football coaches run pre-game training, army officers run pre-deployment exercises. The same principle should apply to exhibit managers. Make sure your booth staff learn the lay of the land, the rules of engagement and the focus of the mission, whether to close sales or bring home leads.
Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and Fortune 500 consultant, helps business owners and corporations develop their own pre-show briefings. He teaches the tools needed to ensure booth staff are well prepared to work on the show floor.
During this webinar you will learn:
• How to set up your briefing session including ensuring everyone attends
• How to teach and/or reinforce the booth skills using coaching techniques and the principles of adult learning
• The skills of developing rapport, approaching, qualifying, presenting and disengaging
• Role playing and practice techniques
• How to encourage the use of the tools you have provided
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Suggested Attendees: Sales and marketing leaders and small business owners
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| About the Presenter: |
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Barry Siskind has advised thousands of companies around the world on trade and consumer shows and face to face marketing challenges. His International Training and Management Company focuses exclusively on solutions for clients looking to generate more revenue from their trade show investment.
Barry works one-on-one with clients on their exhibit strategies, the design and fabrication of exhibits, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth ... read more |
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