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Barry provided us with some amazing tips that we will definitely use at the Bizexpo. His presentation was very focused and factual and will provide for effective results at our booth. Great value. Thanks -- London Chamber of Commerce member
Your rating is pretty awesome from last webinar we did together. -- Qi Fan, Conference & Event Planning Coordinator, TSEA
After our salespeople heard you speak they were all fired up and said it was the best presentation they had ever attended. Those who did not attend missed a really important event -- Allied Beauty Asssociation
"I thought I was following up our trade show leads effectively but Barry has opened my eyes to so many possibilities that I was missing. Thanks" -- Workshop participant, Emco Wheaton
Thank you for a great presentation this week. Your talk was engaging & well put together. The team continues to talk about some of the valuable tidbits of information that you shared and we as a Leadership Team are going to make sure we follow-up on some of those ideas and make sure they are put into practice. -- Nestle HealthCare Nutrition Canada
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Develop a Mystery Shopping Program For Your Next Trade Show
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Presented by Barry Siskind
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Trade shows are the granddaddy of business opportunities. More and more, exhibitors are looking at working both sides of the aisle as a way to increase their investment at these shows. They want to know how well their booth and staff compare to the competition. This can be accomplished through a well-positioned mystery-shopping program.
Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and Fortune 500 consultant, helps business owners and corporations develop a mystery shopping program to develop competitive intelligence on the trade show floor.
During this webinar you will learn:
• When a mystery shopping program is needed
• The sources of mystery shopping
• How to develop mystery shopping criteria
• The best way to gather competitive intelligence on the trade show floor
• To select the right candidate
• Keys to evaluate the results
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Suggested Attendees: Sales and marketing leaders and small business owners
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| About the Presenter: |
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Barry Siskind has advised thousands of companies around the world on trade and consumer shows and face to face marketing challenges. His International Training and Management Company focuses exclusively on solutions for clients looking to generate more revenue from their trade show investment.
Barry works one-on-one with clients on their exhibit strategies, the design and fabrication of exhibits, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth ... read more |
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