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I facilitated an exercise about elevator speeches (how to answer the question "what do you do") with my colleagues in the DHS - Public Health -Women's & Reproductive Health Section, and it was one of the best exercises we've done so far as a group (they can be a tough crowd). I have highly recommended that they keep your presentation as part of the Academy.
-- Emilee I. Coulter-Thompson, MSW, State of Oregon
“As an accomplished marketer, I knew the power of getting my message right. However, until I worked with Lorraine on my Elevator Speech, I was confusing my audience about what value I offered. After spending one morning with her I saw an immediate response to my message and a dramatic increase in qualified referrals.”
-- Harry Thomas, Marketing Hat, Marketing Consultant, Seattle
“I met Lorraine through the association of Women Business Owners. With her help, my media and presentation skills have grown tremendously, and I’ve crafted a compelling elevator speech that has served me well. As an author, my tendency is to give people too much information, yet Lorraine has helped me get to the heart of the matter in every form of communication."
-- Mikelann Valterra, Founder, Women's Earning Institute
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Give Your Elevator Speech A Lift
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Presented by Lorraine Howell
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How do you stand out in the crowd in a competitive environment? Your prospects are getting inundated by confusing marketing messages making it difficult to sound unique. The sales people and entrepreneurs that get in the door are the ones that can quickly and powerfully communicate their value. Your 30-second commercial had better hit the mark -- or you’re going to lose sales and referral opportunities.
Lorraine Howell, author of “Give Your Elevator Speech A Lift,” has coached thousands of business professionals on how to craft an effective, compelling elevator speech. She’ll help you create a clear, concise, memorable answer to the age-old question – “What do you do?" Whether you’re an experienced sales person or new to networking and business development, you’ll learn how to master her proven step-by-step process to capture the imagination of your prospects.
In this webinar, you’ll discover:
- How to pinpoint your value and benefits in less than a minute
- The “secret sauce” to include in your elevator speech that will compel your audience to beg you for more
- A new twist on the elevator speech that will captivate your audience
- Most common mistakes made in delivering elevator speeches
- How to clearly define your target audience…and why it’s so important in your elevator speech
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Suggested Attendees: Sales people and entrepreneurs ready to lift their elevator speech to the next level
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| About the Presenter: |
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In her book Give Your Elevator Speech a Lift! (Book Publishers Network, 2nd Printing November, 2007) communications expert Lorraine Howell shares her step-by-step proven method for eliminating verbal clutter and crafting a clear, concise, and memorable answer to the business question "What do you do?" She developed her ability to help others get to "the meat of the matter" after 12 years as a television news and talk show producer.
Since ... read more |
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