“Shannon and her firm provide outstanding services. They are experts in the field of sales and marketing planning and execution. In our experience they are always on time and on budget, and provide terrific value at a very competitive price.”
-- Leo Muller

“Shannon is someone who understands how to turn marketing strategies into sales results to support your marketing and sales leaders. She helped us finalize our marketing strategy, validated our sales process, provided resources to kick start our sales efforts and validate our results. I highly recommend Shannon if you are starting or fine tuning your marketing and sales initiatives.”
-- Tony Lael

“Shannon knows sales and marketing! She is the expert. She knows how to dive into a business and its market and bring to the surface the keys to successful marketing and sales. She also is very creative and can figure out how to make plans fit budgets and get maximum benefit. Take one of her classes and you will know she's the expert.”
-- Frank Coker

“I attended some of Shannon's workshops and found her way of making sales and marketing approachable and practical for the small business owner. To this day, nearly a year and a half later, I refer to the notes from conversations that I've had with Shannon and to the workbooks that she provides at her workshops. I am very impressed with her knowledge and ability to clearly weave sales and maketing.”
-- Jeanette Nyden

“Shannon is truly gifted at what she does. Bold, direct, knowledgeable and truly interested in the success of her clients. I attended her all-day seminar and not a single minute was wasted time – I only wanted more. Not to mention that her Columbia Tower Club location includes a fabulous lunch and fantastic view to add to the exciting presentation. Seek her out. You'll be pleasantly rewarded.”
-- Stephanie Cooper

 
Use Direct Mail Effectively On A Tight Budget
Secrets to Using This Forgotten, Yet Effective, Marketing Tool
Presented by Shannon Kavanaugh

Internet marketing is a glitzy marketing approach that has caused many marketing professionals to forget about tried-and-true direct mail marketing campaigns. While direct mail may lack luster, it is still shown to be an effective marketing tool…even more so than Internet marketing. According to a recent DMA study, direct mail marketing yields a higher direct order conversion rate than email marketing. The key is to learn how to structure a cost-effective direct mail campaign that generates a strong return-on-investment.
 
Shannon Kavanaugh, master marketer and founder of Go-To-Market Strategies, helps marketing professionals leverage the power of direct mail. She presents strategies that teach you how to design an effective direct mail campaign with supporting metrics that show a return-on-investment. Shannon teaches you the keys to using direct mail as a key part of your overall marketing strategy without it being a budget-buster.
 
In this webinar, you'll learn how to:
  • Develop an effective direct mail strategy
  • Select the right lists to reach the right prospects
  • Identify the right direct mail vehicle – postcard, letter, or package
  • Leverage creative in the design of your campaigns
  • Reduce costs and maximize the investment in each campaign
  • Track the results and focus on the metrics that matter
 
As an added bonus, you'll receive the Go-To Market Strategies ROI calculator for direct mail campaigns.

Can't make it to the webinar? As a paid registrant, you receive the flash recording of the webinar even if you are unable to attend.

Suggested Attendees: Marketing professionals and small business owners

About the Presenter:
As the President and founder of Go-To-Market Strategies, Shannon Kavanaugh has over 18 years of experience in sales and marketing of products and services in the high-tech and manufacturing industries. She is responsible for the strategic direction and management of the Seattle-based sales and marketing resource center, is an author of sales and marketing articles, frequently speaks on sales and marketing topics nationwide, and holds a BA from the University of Washington.

 
 

 

Presenter:
Shannon Kavanaugh

 
Topic:
Marketing, Small Business

 
Registration Fee:
$99 USD
Per Connection

 
Date & Time:
Tuesday, June 30, 2009
04:00 PM — 05:00 PM
EASTERN TIME