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“I am amazed at the power of this sales System. Not only did I get an appointment with my first 'Top Dog' prospect—but he was glad to see me and signed off on a $1.2 million contract!”
-- Manny Penate, Comsys
"Using this approach for cold calling executives we grew our business 22% last year.
But more importantly, because of the relationships and the kinds of customers it brought us, we grew our earnings before interest, taxes, depreciation and amortization (EBITDA) by 45%.
We've also found that with the right relationship at the right level, a bump in the road isn't an earthquake. At a lower level, a bump in the road can be a major problem."
-- Vince Jennings, Kelly Services
"My sales staff and I kept running into closed doors at Disney. Within a week of learning this material I was in with the executive in charge of making decisions, within the month we signed a contract that literally increased my company’s revenues by 50% for several consecutive years.
My only regret is that this System wasn’t available 20 years ago!”
-- Judy Fontenot, Franchise Owner
"You have a positive influence and impact on me not only with how to 'cold call' but a positive mental attitude! Lastly, I can tell you sincerely love to help people and see them meet or exceed their goals."
-- Randy Meehan, Envision Group
"The program helped me tremendously. In fact, so well that I have taken a headquarter account manager position after out selling everyone on my team. Thanks!"
-- Elnora Jones, General Mills
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Reach the Top Dog: Conquer Cold Call Reluctance
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Presented by Leslie Buterin
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Why is it that talented sales professional who can sell ice to an Eskimo when face-to-face with a prospect are stopped cold in their tracks at the thought of making cold calls? How is it that phone … a lump of plastic, a few wires, and electronic chips can stop us dead in our tracks? In this session you’ll learn the real, reasons just thinking about making cold calls strikes terror into the hearts of the best sales pros, better yet the easy-to-implement tips, tools, and techniques that’ll move you through call reluctance and into position for cashing in on your cold calls.
- How you can cold call with confidence and STOP being thought of as “just another peddler” … worse yet, a used car salesman!
- The way to shine and stand out head and shoulders among others who call your prospects … even if you are the 100th person to call them from your company!
- Where to find the courage to cold call and how to have the conversation flow as easily as breathing out and breathing in!
- How to get in with the first call; successfully call back even if you blew it the first time!
- Words that’ll safely keep you away from price objections and “turn offs” like “I’m satisfied with our current vendor” and “Thanks but no thanks” … these objections will transform into things of the past!
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Suggested Attendees: All sales people, sales managers, entrepreneurs, and small business owners,
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| About the Presenter: |
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From a global platform -- cold call expert -- Leslie Buterin (like butterin’ bread) has invested 17 years with clients who expect cold calling to meet 30% to 80% of their annual sales quotas. Author of “Secrets to Scheduling the Executive-Level Sales Call”, Buterin uses her proven cold call strategies to catapult clients toward their sales goals. The results? Multi-million-dollar contracts; an increase in revenues by as much as 50% ... read more |
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