Buyers are only finding content relevant to their needs 42% of the time.

If content isn’t relevant, you’ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won’t cut it. While it’s long been touted that content is King, the perception of value lies squarely with your leads. Without segmentation, ensuring relevance is unlikely—making the achievement of those imperatives tougher than it needs to be.

Ardath Albee, author of the upcoming book, E-Marketing Strategies for The Complex Sale and founder of Marketing Interactions, Inc., helps companies attract specific audiences with segmentation strategies that help engage prospects throughout their buying process. She’ll show you how targeted messaging offers benefits beyond personalizing communications to your house list. In this new age of “social” interaction, marketers who leverage niche markets are effectively engaging a wider range of prospects than ever before. And, increased demand is the result.

In this webinar, you'll learn:

• An iterative strategy for using segmentation to drive demand.
• How to reach and engage buyers where they spend their time online.
• Methods to easily facilitate content development for multiple segments.
• How to integrate “social” interactions with marketing programs to attract leads.