Create a “Sticky” Lead Nurturing Process
Use e-marketing to increase qualified leads and shorten sales cycles.
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Presented by
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According to Marketing Sherpa, 64% of companies with a lead nurturing process are dissatisfied with their results.
Every company needs more sales-ready leads. But, unless nurturing content syncs with the way they think, the dissatisfaction will continue. Your leads have taken control of the buying process. They decide when or if to raise their hands based on information they find valuable. With sales cycles lengthening, more interactions and higher credibility are required. If nurturing programs are off key, your investment in lead generation can be wasted.
Ardath Albee, author of the upcoming book, E-Marketing Strategies for the Complex Sale, and founder of Marketing Interactions, Inc., helps companies design nurturing programs to actively engage leads at all stages of their buying process. By delivering high-value information at the right time, her clients dramatically increase the production of qualified, sales-ready leads—up to 375% during a recent project. “Sticky” nurturing programs stimulate a dialogue that elevates your company’s credibility as a trusted, strategic partner with every interaction, escalating the odds of being chosen when your leads are ready to buy.
In this webinar, you’ll discover:
- A framework for creating “sticky” nurturing programs.
- How to sync marketing content with lead’ priorities.
- Interactive methods to move leads to sales readiness.
- How to expand your reach to influence stakeholders.
- Proof nurturing works!
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Can't make it to the webinar? As a paid registrant, you receive the flash recording of the webinar even if you are unable to attend.
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Suggested Attendees: Marketing professionals, sales professionals, and small business owners
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