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“Shannon and her firm provide outstanding services. They are experts in the field of sales and marketing planning and execution. In our experience they are always on time and on budget, and provide terrific value at a very competitive price.” -- Leo Muller
“Shannon is someone who understands how to turn marketing strategies into sales results to support your marketing and sales leaders. She helped us finalize our marketing strategy, validated our sales process, provided resources to kick start our sales efforts and validate our results. I highly recommend Shannon if you are starting or fine tuning your marketing and sales initiatives.” -- Tony Lael
“Shannon knows sales and marketing! She is the expert. She knows how to dive into a business and its market and bring to the surface the keys to successful marketing and sales. She also is very creative and can figure out how to make plans fit budgets and get maximum benefit. Take one of her classes and you will know she's the expert.” -- Frank Coker
“I attended some of Shannon's workshops and found her way of making sales and marketing approachable and practical for the small business owner. To this day, nearly a year and a half later, I refer to the notes from conversations that I've had with Shannon and to the workbooks that she provides at her workshops. I am very impressed with her knowledge and ability to clearly weave sales and maketing.” -- Jeanette Nyden
“Shannon is truly gifted at what she does. Bold, direct, knowledgeable and truly interested in the success of her clients. I attended her all-day seminar and not a single minute was wasted time – I only wanted more. Not to mention that her Columbia Tower Club location includes a fabulous lunch and fantastic view to add to the exciting presentation. Seek her out. You'll be pleasantly rewarded.” -- Stephanie Cooper
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How to Audit Your Website’s Performance…
From the User Perspective
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Presented by Shannon Kavanaugh
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"Google It!" It's the first thing every prospect does when they find your company. Credibility, visibility and brand awareness are all at stake when they arrive on your website…especially when your website doesn't create a fantastic user experience. Your website is your most powerful marketing tool and the message it sends will create leads for you…or your competitors.
Shannon Kavanaugh, President and founder of Go-To Market Strategies, helps her clients audit their website from the visitor’s perspective. She teaches how to identify website deficiencies and optimize the visitor experience…by removing your "internal" glasses. Join Shannon and learn the secrets to creating a user experience that turns your website into a lead generation machine!
In this webinar, you will learn how to:
- Perform a comprehensive website audit…from the user’s perspective
- Test your website usability and functionality
- Evaluate the quality and freshness of your website content
- Measure and monitor your website performance using web statistics
- Analyze your website using five key search engine optimization (SEO) drivers
As an added bonus, all registrants will receive Shannon's Website Audit Template to implement her teachings from this webinar.
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Suggested Attendees: Marketing professionals, Small business owners
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As the President and founder of Go-To-Market Strategies, Shannon Kavanaugh has over 18 years of experience in sales and marketing of products and services in the high-tech and manufacturing industries. She is responsible for the strategic direction and management of the Seattle-based sales and marketing resource center, is an author of sales and marketing articles, frequently speaks on sales and marketing topics nationwide, and holds a BA from the University of Washington. ... read more |
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