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Are You Different or Differentiated? Value Selling Strategies of Sales Success
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Presented by
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Are you different or differentiated? ValueSelling Strategies for Sales Success
You may have a unique product, but do you know how to create need for
your product and uncover the value it has to your prospect? If not, this webinar is for you!
In this webinar, Julie Thomas, President and CEO of ValueSelling Associates, will discuss how today's marketplace demands more than just being different or unique from the competition. Sales executives must have the skills to create need within their prospects for those differences and uncover the incremental value of those differences.
What You'll Learn
• Why being different is not enough
• Four areas of focus to differentiate your product or service
• How to uncover issues that create need for your differentiators
• How to uncover the value associated with your differentiators
• How to compete on value, not price
• Six fundamental principles of ValueSelling
How You'll Benefit
• Improve your win-rate
• Reduce competition
• Increase revenue and margin
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Suggested Attendees: All sales people, sales managers, small business owners, marketing professionals, and entrepreneurs
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